課程目標及內涵 (Course Objectives and Contents)
預期學生修過本課程後，可以習得；
1. 各種統計方法的慨念，包括：描述統計、t檢定、變異數分析、迴歸分析、交叉表分析與卡方
檢定。
2. 各種統計方法如何應用於遊憩、觀光、與景觀議題的分析，包括但不限於：遊客特性調查分
析、遊客量預測、遊憩需求及供給市場調查分析。
3. 問卷設計與問卷調查技術。
4. SPSS資料準備、操作分析、與報表解讀。

Course Objectives and Contents
It is expected that students can get it after taking this course;
1. The concepts of various statistical methods, including: description statistics, t-confirmation, variation analysis, replication analysis, cross-tab analysis and Chi-square
Confirm.
2. How various statistical methods are applied to analysis of recreation, sightseeing, and landscape issues, including but not limited to: tourist characteristics survey points
Analysis, passenger volume forecast, recreational demand and supply market survey and analysis.
3. Question paper design and question paper survey technology.
4. SPSS data preparation, operation analysis, and report interpretation.

1.林惠玲、陳正倉（2013）。應用統計學（第四版修訂版）。台北市：雙葉。
2.邱皓政（2010）。量化研究與統計分析－SPSS/PASW中文視窗版資料分析範例解析（第五
版）。台北市：五南。

1. Lin Huiling and Chen Zhengye (2013). Application Statistics (Revised Edition, Fourth Edition). Taipei City: Double Leaf.
2. Qiu Haozheng (2010). Quantitative research and statistical analysis - Analysis of SPSS/PASW Chinese window version data analysis examples (Fifth
version). Taipei City: Wunan.