從心理學觀點補充經濟學的效用理論，理解人的行為受情感和理性的影響，解紹神經行銷學，理解快樂和幸福與金錢之間的關聯。Supplement the utility theory of economics from a psychological perspective, understand that human behavior is affected by emotion and rationality, explain neuromarketing, and understand the relationship between happiness and money.
一，以教師編製的教材為主，檔案放置於影印店，同學自行購買。
二，相關的學者演講、TED和影片放置於愛學網。
1. The textbooks are mainly prepared by teachers. The files are placed in the photocopy shop and students can purchase them by themselves.
Second, relevant scholars’ speeches, TED and videos are placed on Aixue.com.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 | |
| 現場小考現場小考 On-site quiz |
40 |
