從心理學觀點補充經濟學的效用理論，理解人的行為受情感和理性的影響，解紹神經行銷學，理解快樂和幸福與金錢之間的關聯。Complement the theory of economic utility from psychological perspectives, understand that human behavior is influenced by emotions and reason, understand the relationship between happiness and happiness and money.
一，以教師編製的教材為主，檔案放置於影印店，同學自行購買。
二，相關的學者演講、TED和影片放置於愛學網。
1. Mainly use textbooks compiled by teachers, and the files are placed in a photocopy shop, and students purchase them by themselves.
2. Related scholar speeches, TEDs and videos are placed on the Academic Network.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | |
| 期末考期末考 Final exam |
30 | |
| 現場小考現場小考 On-site exam |
40 |
