本課程設計是介紹數位市場與網路產業的本質為主，讓學生瞭解網路產業與傳統產業的異同，探討網路產業中廠商經營模式、策略行為和政府政策，如何相互影響整個產業或市場結構的變化。學生透過本課程的學習，學生不但能夠運用經濟學的研究方法，來剖析網路產業的廠商競爭與消費者行為，也能夠藉由文獻閱讀、資料收集、分組討論，強化學生撰寫報告與簡報的能力。課程主題內容將涵蓋網路商品的訂價、雙邊市場與平台競爭、電信市場與管制、互聯網經濟等議題。
在完成此課程的學習，學生將能夠
(1) 對於網路經濟相關產業有基本的概念；
(2) 運用經濟學的理論，來探討消費者、廠商與政府在網路產業中的互動及影響；
(3) 具備資料收集的能力，並運用計量模型進行分析；
(4) 藉由文獻及個案的討論，對於與網路產業經濟相關議題有更深入的瞭解與體認。This course design introduces the essence of digital market and online industry, allowing students to understand the differences between online industry and traditional industry, explore how manufacturers' business models, strategic behaviors and government policies in online industry, and how to influence each other to adjust an industry or market in online industry Changes in structure. Through this course, students can not only use economic research methods to analyze the manufacturer competition and consumer behavior of the Internet industry, but also strengthen the students' writing reports and brief introductions through literature reading, data collection, and discussion. ability. The course topic content will cover the pricing of online products, competition between the two-sided market and platform, telecom market and regulation, and Internet economy.
After completing the learning process, students will be able to
(1) Have basic concepts for online economic-related industries;
(2) Use economic theories to explore the interaction and influence of consumers, manufacturers and governments in online industries;
(3) Have the ability to collect data and use the measurement model for analysis;
(4) Through discussions on documents and cases, we will have a deeper understanding and understanding of the issues related to economics of the Internet industry.
本課程設計是以介紹數位市場與網路產業的本質為主，讓學生了解網路產業與傳統產
業的異同，以及廠商策略和經營模式、公共政策如何影響市場結構。在課程結束時，
學生應該能夠使用經濟學的方法和模型，來進行網路產業的競爭與行為分析。希望學
生藉由在課程中學習、分組討論、實證分析和研究報告，強化學生資料的分析能力。
This course design focuses on introducing the essence of digital markets and online industries, allowing students to understand online industries and traditional industries
The differences in industries, as well as how manufacturer strategies and business models and public policies affect the market structure. At the end of the course,
Students should be able to use economic methods and models to conduct competition and behavioral analysis of online industries. Hope to learn
Students enhance their analytical skills in students' data by learning, grouping discussions, practical analysis and research reports in the course.
自編講義，無指定教科書。
參考書籍與資料：
1. Oz Shy. 2001. The Economics of Network Industries. Cambridge University Press.
2. Hans Gottinger. 2009. Strategic Economics of Network Industries. Nova Science Publishers.
3. Günter Knieps. 2014. Network Economics: Principles-Strategies-Competition Policy. Springer.
4. Matthias Finger. 2019. Network Industries: A Research Overview. Routledge.
5. 國內外相關期刊文獻。
Self-edited teaching, no designated textbooks.
Reference books and information:
1. Oz Shy. 2001. The Economics of Network Industries. Cambridge University Press.
2. Hans Gottinger. 2009. Strategic Economics of Network Industries. Nova Science Publishers.
3. Günter Knieps. 2014. Network Economics: Principles-Strategies-Competition Policy. Springer.
4. Matthias Finger. 2019. Network Industries: A Research Overview. Routledge.
5. Domestic and foreign related journals.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
40 | 課堂表現、文獻報告與出席。 |
| 書面報告書面報告 Written Report |
30 | |
| 期末口頭報告期末口頭報告 Final oral report |
30 |
