課程內容和目標是希望同學透過課程了解品牌前面的形成和團隊精神The content and goals of the course are to hope that students can understand the formation of the brand and the spirit of the team through the course.
本課程旨在強化學生在品牌行銷實務上的發想及企劃能力，以及銷售業務上的開發以及如何做到異業結盟的效果和人際關係的開發。課程採行銷實務指導和行銷實務執行以及專業人士品牌實務案例分享。
This course aims to enhance students' thinking and planning capabilities in brand marketing practice, as well as their sales business development, and how to achieve the effect of different business alliances and the development of international relationships. The course adopts marketing practice guidance and marketing practice execution and professional brand practice case sharing.
行銷管理
Marketing Management
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
30 | |
| 課程學習活動課程學習活動 Course Learning Activities |
20 | |
| 作業作業 Action |
20 | |
| 團體報告團體報告 Group Report |
30 |
