1358 - 品牌企劃與銷售實務
Branding and Sales Practices
教育目標 Course Target
課程內容和目標是希望同學透過課程了解品牌前面的形成和團隊精神
The content and goal of the course is to hope that students can understand the formation of the brand and team spirit through the course.
課程概述 Course Description
本課程旨在強化學生在品牌行銷實務上的發想及企劃能力，以及銷售業務上的開發以及如何做到異業結盟的效果和人際關係的開發。課程採行銷實務指導和行銷實務執行以及專業人士品牌實務案例分享。
This course aims to strengthen students' thinking and planning abilities in brand marketing practices, as well as sales business development and how to achieve the effect of cross-industry alliances and the development of interpersonal relationships. The course includes practical marketing guidance and implementation, as well as brand practice case sharing by professionals.
參考書目 Reference Books
行銷管理
Marketing management
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出席 Attend |
30 | |
|
課程學習活動 Curriculum Learning Activities |
20 | |
|
作業 Homework |
20 | |
|
團體報告 group report |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1358
- 學分 Credit: 3-0
-
上課時間 Course Time:Thursday/5,6,7[M230]
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授課教師 Teacher:詹雅伊
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修課班級 Class:國貿系2-4
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