課程內容和目標是希望同學透過課程了解品牌前面的形成和團隊精神The content and goal of the course is to hope that students can understand the formation of the brand and team spirit through the course.
本課程旨在強化學生在品牌行銷實務上的發想及企劃能力，以及銷售業務上的開發及執行能力。
This course aims to strengthen students' thinking and planning abilities in brand marketing practices, as well as their sales business development and execution abilities.
行銷管理
Marketing management
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
30 | |
| 課程學習活動課程學習活動 Curriculum Learning Activities |
20 | |
| 作業作業 Homework |
20 | |
| 團體報告團體報告 group report |
30 |
