本課程期藉由行銷理論的學習，輔以實務個案的研究，幫助學習者能瞭解何謂個案討論及應用於行銷及管理之相關議題，進一步幫助學習者培養更人性化的行銷管理及以實務的思維來處理行銷內外部相關課題，配合市場上現況如社群行銷，網路行銷，數位行銷議題等由市場實務面來學習行銷的手法。同時輔以網路行銷及社群行銷手法讓同學了解市場生態，在同學進入職涯之前可以提早了解市場生態。This course uses the study of marketing theory, supplemented by the study of practical cases, to help learners understand what case discussions are and related issues applied to marketing and management, and further help learners develop more humane marketing management and practical Thinking to deal with internal and external issues related to marketing, and learn marketing techniques from the practical side of the market in line with the current market conditions such as social marketing, online marketing, digital marketing issues, etc. At the same time, supplemented by online marketing and social marketing techniques, students can understand the market ecology, so that students can understand the market ecology in advance before entering their careers.
引領已修習行銷管理學的學生，整合了解，如何有效規劃、建構、發展及指導學生行銷通路管理之相關理論及內涵，並輔以案教學，使學生從個案討論之訓練中充實行銷通路管理實務知識。
Guide students who have studied marketing management to integrate and understand how to effectively plan, construct, develop and guide students' marketing channel management related theories and connotations, supplemented by case teaching, so that students can enrich the marketing channel management practice through case discussion training knowledge.
次級資料收集，自做簡報分享
Secondary data collection, self-made presentation sharing
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末報告期末報告 Final report |
60 | |
| 期中考期中考 midterm exam |
10 | |
| 出席率出席率 Attendance |
30 |
