本課程為學習企業管理知識之重要入門課程之一，內容著重於對企業本質、企業面臨之環境、企業內部各功能之運作以及管理，進行初步之介紹與認識，以做為日後專業五管修習之基礎。本課程目的是要讓初次學習企業的學生，對企業的運作與管理具有一個概括性的認識。具體而言，是要讓學生能夠：
1. 建立企業管理的基本概念
2. 認識企業的本質與責任
3. 瞭解企業的外部環境及其對企業之影響
4. 認識企業內部功能運作與管理
5. 認識全球化、創新創業…等重要當代管理課題
6. 培養觀察與分析企業活動的能力This course is one of the important entry courses for learning enterprise management knowledge. The content focuses on the operation and management of the enterprise's essence, the environment of the enterprise, and the functions of the enterprise within the enterprise. It will provide preliminary introduction and recognition for the future professional five-pipe repair The foundation of The purpose of this course is to allow students who are learning from the enterprise for the first time to have a general understanding of the operation and management of the enterprise. Specifically, it is to enable students to:
1. Establish the basic concept of enterprise management
2. Aware of the essence and responsibility of the enterprise
3. Understand the external environment of the enterprise and its impact on the enterprise
4. Understand the operation and management of internal functions of the enterprise
5. Understand important contemporary management topics such as globalization, innovation and creation...
6. Cultivate the ability to observe and analyze corporate activities
企業概論是指針對現代企業的本質、企業面臨的環境、企業內部各功能的運作、以及企業組織的管理，進行廣泛性的介紹。本課程目的是要讓初次學習企業的學生，對企業的運作與管理具有一個概括性的認識。具體而言，是要讓學生能夠：
1.建立企業管理的基本概念。
2.認識企業的本質與責任。
3.瞭解企業的外部環境及其對企業之影響。
4.認識企業內部功能運作與管理。
5.培養觀察與分析企業活動的能力。
本課將以教師課堂講授、實例討論、與企業報告等方式，達到上述目標。希望修課同學對企業產生一個概括性的認識，做為往後學習企業內各功能活動管理專業知識與技能的基礎。
Enterprise Profile refers to a broad introduction to the nature of modern enterprises, the environment of the enterprise, the operation of various functions within the enterprise, and the management of enterprise organizations. The purpose of this course is to allow students who are learning from the enterprise for the first time to have a general understanding of the operation and management of the enterprise. Specifically, it is to enable students to:
1. Establish the basic concept of enterprise management.
2. Aware of the essence and responsibility of the enterprise.
3. Understand the external environment of the enterprise and its impact on the enterprise.
4. Understand the operation and management of the internal functions of the enterprise.
5. Cultivate the ability to observe and analyze corporate activities.
This course will achieve the above goals through teacher class lectures, example discussions, and corporate reports. I hope that students in the course will have a general understanding of the company and will be the basis for learning professional knowledge and skills in the management of various functional activities in the company in the future.
Ebert, R. J. & Griffin, R. W. (2011). Business Essentials (8th). Pearson Edition: New Jersey. (華泰書局代理)
參考用書：李吉仁、陳振祥 (2005)。企業概論：本質，系統，應用 (第二版)。台北：華泰書局。
Ebert, R. J. & Griffin, R. W. (2011). Business Essentials (8th). Pearson Edition: New Jersey. (Agent from Huatai Books Office)
Reference books: Li Jiren, Chen Zhenxiang (2005). Enterprise Overview: Basic, System, Application (Second Edition). Taipei: Huatai Book Bureau.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 作業、課堂參與作業、課堂參與 Work and class participation |
20 | |
| 期中考期中考 Midterm exam |
30 | |
| 期中報告、期末報告期中報告、期末報告 Mid-term report, final report |
20 | |
| 期末考期末考 Final exam |
30 |
