學習如何運用所學的環境科學概念與技術,通過社群影音行銷的方法來推廣有關環境氣候變遷及減碳的相關議題。Learn how to use the environmental science concepts and techniques you have learned to promote issues related to environmental climate change and carbon reduction through social audio and video marketing methods.
學習如何運用所學的環境科學概念與技術,通過社群影音行銷的方法來推廣有關環境氣候變遷及減碳的相關議題。
Learn how to use the environmental science concepts and techniques you have learned to promote issues related to environmental climate change and carbon reduction through social audio and video marketing methods.
1. 行動行銷12堂關鍵必修課,胡朝民,博碩文化股份有限公司,2022年
2. 最強影片行銷71堂課,陳筱宛譯,城邦文化事業股份有限公司,2021年。
3. 圖解社群行銷一看就上手,黃品玟譯,碁峰資訊股份有限公司,2023年。
4. 行銷學MARKETING第2版,耿慶瑞主編,全華圖書股份有限公司,2022年。
5. 整合行銷傳播第5版全方位理論架構與本土實戰個案,戴國良,五南圖書出版股份有限公司,2022年。
6. 短影流量變現,串串李川,台灣角川股份有限公司,2022年。
7. SDGs系列講堂 去碳化社會:從低碳到脫碳,尋求乾淨能源打造綠色永續環境, InfoVisual研究所,台灣東販股份有限公司,2022年
1. 12 key required courses in mobile marketing, Hu Chaomin, Boshuo Culture Co., Ltd., 2022
2. 71 Lessons on the Strongest Video Marketing, translated by Chen Xiaowan, Chengbang Cultural Industry Co., Ltd., 2021.
3. Get started with graphic social marketing at a glance, translated by Huang Pinwen, Qifeng Information Co., Ltd., 2023.
4. Marketing MARKETING 2nd Edition, edited by Geng Qingrui, Quanhua Book Co., Ltd., 2022.
5. Integrated Marketing Communication 5th Edition All-round Theoretical Framework and Local Practical Cases, Dai Guoliang, Wunan Book Publishing Co., Ltd., 2022.
6. Short shadow traffic realization, Chuan Chuan Li, Taiwan Kadokawa Co., Ltd., 2022.
7. SDGs Lecture Series: Decarbonizing Society: From Low Carbon to Decarbonization, Seeking Clean Energy to Create a Green and Sustainable Environment, InfoVisual Research Institute, Taiwan Dongbu Co., Ltd., 2022
評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
---|---|---|
出席出席 Attend |
10 | |
課堂發問、參與討論課堂發問、參與討論 Ask questions and participate in discussions in class |
10 | |
小組規劃報告小組規劃報告 group planning report |
40 | |
報告與產品報告與產品 Reports and Products |
40 |