1. Understand the fundamentals of marketing management.
2. Apply the theories to discuss and analyze the cases of marketing management in health, sports, and leisure industry.
3. Apply the theories to design and implement marketing practices in health, sports, and leisure industry.
4. Understand the trends and future development of marketing management in health, sports, and leisure industry.
1. Understand the fundamentals of marketing management.
2. Apply the theories to discuss and analyze the cases of marketing management in health, sports, and leisure industry.
3. Apply the theories to design and implement marketing practices in health, sports, and leisure industry.
4. Understand the trends and future development of marketing management in health, sports, and leisure industry.
Due to no required textbook will be used for this courses, the readings and printouts might be distributed in class.
The course materials will be uploaded into THU iLearn system.
Due to no required textbook will be used for this courses, the readings and printouts might be distributed in class.
The course materials will be uploaded into THU iLearn system.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Individual reportIndividual report individual report |
20 | |
| Group projectGroup project group project |
30 | |
| Attendance & Class case exerciseAttendance & Class case exercise attendance & class case exercise |
50 | (Practical activity, discussion and assignment) |
