8319 - 健康與運動休閒產業行銷學 英授 Taught in English
Marketing for Health and Leisure Industry
教育目標 Course Target
1. Understand the fundamentals of marketing management.
2. Apply the theories to discuss and analyze the cases of marketing management in health, sports, and leisure industry.
3. Apply the theories to design and implement marketing practices in health, sports, and leisure industry.
4. Understand the trends and future development of marketing management in health, sports, and leisure industry.
1. Understand the fundamentals of marketing management.
2. Apply the theories to discuss and analyze the cases of marketing management in health, sports, and leisure industry.
3. Apply the theories to design and implement marketing practices in health, sports, and leisure industry.
4. Understand the trends and future development of marketing management in health, sports, and leisure industry.
參考書目 Reference Books
Due to no required textbook will be used for this courses, the readings and printouts might be distributed in class.
The course materials will be uploaded into THU iLearn system.
Due to no required textbook will be used for this courses, the readings and printouts might be distributed in class.
The course materials will be uploaded into THU iLearn system.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Individual report Individual report |
20 | |
|
Group project Group project |
30 | |
|
Attendance & Class case exercise Attendance & Class case exercise |
50 | (Practical activity, discussion and assignment) |
授課大綱 Course Plan
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Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 8319
- 學分 Credit: 0-2
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上課時間 Course Time:Monday/10,11[LAN010]
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授課教師 Teacher:郭哲君
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修課班級 Class:運健學程4
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選課備註 Memo:英語授課
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