一、探討視覺化內容類型，如何根據不同的需求選擇適當的類型達成⾏銷⽬的。
⼆、如何擬定視覺⾏銷策略，內容包括圖文、空間、影片等創意構思等。
三、以案例實作⽅式，讓研究⽣直接參與視覺策略⾏銷企劃，在數位時代裡，「內容」是注意力經濟的主角，如何巧妙地整合運⽤視覺內容，創造好的互動經驗，正是贏得⾏銷的關鍵。1. Explore visual content types and how to choose appropriate types to achieve marketing purposes according to different needs.
⼆, How to define visual marketing strategies, including creative ideas such as text, space, videos, etc.
3. Using case practice, graduate students can directly participate in visual strategy marketing plans. In the digital era, "content" is the protagonist of attention economy. How to cleverly integrate visual content and create good interactive experiences is the key to winning marketing.
以老師課堂提供為主
Mainly provided by teachers' classes
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 視覺策略⾏銷研究報告視覺策略⾏銷研究報告 Visual Strategy Marketing Research Report |
30 | 報告內容的完整性，上台發表的簡報呈現與表達能 力. |
| 期末繳交企劃書考核期末繳交企劃書考核 Final period payment enterprise plan assessment |
40 | 企劃書的完成度與表現力，課堂內容的融會實⽤ |
| 平常出席考核平常出席考核 Usually attending the assessment |
30 | 出席率，課堂分享討論，作業繳交 |
