一、探討視覺化內容類型，如何根據不同的需求選擇適當的類型達成⾏銷⽬的。
⼆、如何擬定視覺⾏銷策略，內容包括圖文、空間、影片等創意構思等。
三、以案例實作⽅式，讓研究⽣直接參與視覺策略⾏銷企劃，在數位時代裡，「內容」是注意力經濟的主角，如何巧妙地整合運⽤視覺內容，創造好的互動經驗，正是贏得⾏銷的關鍵。1. Discuss the types of visual content and how to choose the appropriate type according to different needs to achieve marketing goals.
2. How to formulate a visual marketing strategy, including graphics, text, space, video and other creative ideas.
3. Use case implementation to allow graduates to directly participate in visual strategic marketing planning. In the digital era, "content" is the protagonist of the attention economy. How to skillfully integrate and use visual content to create a good interactive experience, That's the key to winning sales.
以老師課堂提供為主
Mainly provided by teachers in class
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 視覺策略⾏銷研究報告視覺策略⾏銷研究報告 Visual strategy marketing research report |
30 | 報告內容的完整性，上台發表的簡報呈現與表達能 力. |
| 期末繳交企劃書考核期末繳交企劃書考核 Submit the plan for assessment at the end of the term |
40 | 企劃書的完成度與表現力，課堂內容的融會實⽤ |
| 平常出席考核平常出席考核 Attend assessment regularly |
30 | 出席率，課堂分享討論，作業繳交 |
