管理經濟學探討如何運用經濟學理論作出合理的管理決策，內容包含產業競爭分析、廠商策略、企業內部資源配置與協調等。這門課將幫助學生了解產業競爭、廠商策略和企業組織相關的經濟學理論，並能應用經濟理論解釋產業、廠商行為的策略意涵，進而能夠將經濟學分析應用於解決企業管理決策問題。
本課程為碩士班選修課程，除了介紹管理經濟學的各種理論和個案實例之外，因應碩士生閱讀文獻、口語發表和撰寫論文等需求，課程將加入學術技巧相關內容的講授與訓練。
Managerial economics explores how to use economic theories to make reasonable management decisions. The content includes industry competition analysis, manufacturer strategies, internal resource allocation and coordination of enterprises, etc. This course will help students understand economic theories related to industrial competition, manufacturer strategies and corporate organization, and be able to apply economic theory to explain the strategic implications of industry and manufacturer behavior, and then be able to apply economic analysis to solve corporate management decision-making problems.
This course is an elective course for master's students. In addition to introducing various theories and case examples of managerial economics, the course will also include teaching and training on academic skills in order to meet the needs of master's students in reading literature, oral presentations, and writing papers.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學，則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念，由需求面、廠商生產面，延伸討論到市場訂價等相關策略。
Economics deals primarily with the most efficient allocation of scarce resources. Managerial economics assists decision makers (managers) to efficiently allocate scarce resources, plan corporate strategies, and implement effective strategies. This course mainly uses the concepts of economics, from the demand side and the manufacturer's production side, to extend the discussion to market pricing and other related strategies.
McGuigan, Moyer, and Harris (2017), Managerial Economics: Applications, Strategies and Tactics, 14 ed., Cengage Learning
中譯本：胡均立、邱俊榮（2017），《管理經濟學》，14 版，華泰文化。
McGuigan, Moyer, and Harris (2017), Managerial Economics: Applications, Strategies and Tactics, 14 ed., Cengage Learning
Chinese translation: Hu Junli and Qiu Junrong (2017), "Managerial Economics", 14th edition, Huatai Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
10 | 課堂討論參與程度與期中、期末報告同儕互評 |
| 期中報告期中報告 interim report |
5 | 期中考前一周進行口頭報告，內容為期末報告的初步分析和研究計畫 |
| 期中考期中考 midterm exam |
30 | |
| 期末報告期末報告 Final report |
25 | 期末考前一周進行口頭報告，並於期末考當天繳交書面報告 |
