管理經濟學探討如何運用經濟學理論作出合理的管理決策，內容包含產業競爭分析、廠商策略、企業內部資源配置與協調等。這門課將幫助學生了解產業競爭、廠商策略和企業組織相關的經濟學理論，並能應用經濟理論解釋產業、廠商行為的策略意涵，進而能夠將經濟學分析應用於解決企業管理決策問題。
本課程為碩士班選修課程，除了介紹管理經濟學的各種理論和個案實例之外，因應碩士生閱讀文獻、口語發表和撰寫論文等需求，課程將加入學術技巧相關內容的講授與訓練。
Management economics explores how to use economic theory to make reasonable management decisions, including industry competition analysis, manufacturer strategies, enterprise internal resource allocation and coordination, etc. This course will help students understand economic theory related to industry competition, manufacturer strategies and enterprise organizations, and can apply economic theory to explain the strategic implications of industry and manufacturer behavior, thereby applying economic analysis to solve enterprise management decision problems.
This course is a course for the judiciary class. In addition to introducing various theories and case examples in managing economics, the course will be taught and trained by academic skills related content due to the needs of judiciary students to read papers, publish oral papers, and write papers.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學，則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念，由需求面、廠商生產面，延伸討論到市場訂價等相關策略。
Economics mainly deals with the problem of the most efficient configuration of scarce resources. Management economics helps decision makers (managers) effectively allocate scarce resources, plan corporate strategies, and execute effective strategies. This course mainly focuses on the concept of economics, from the demand side and the manufacturer's production side to discuss related strategies such as market ordering.
McGuigan, Moyer, and Harris (2017), Managerial Economics: Applications, Strategies and Tactics, 14 ed., Cengage Learning
中譯本：胡均立、邱俊榮（2017），《管理經濟學》，14 版，華泰文化。
McGuigan, Moyer, and Harris (2017), Managerial Economics: Applications, Strategies and Tactics, 14 ed., Cengage Learning
Chinese translation: Hu Junli, Qiu Junrong (2017), "Management Economics", 14th edition, Huatai Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
10 | 課堂討論參與程度與期中、期末報告同儕互評 |
| 期中報告期中報告 Midterm Report |
5 | 期中考前一周進行口頭報告，內容為期末報告的初步分析和研究計畫 |
| 期中考期中考 Midterm exam |
30 | |
| 期末報告期末報告 Final report |
25 | 期末考前一周進行口頭報告，並於期末考當天繳交書面報告 |
