6241 - 智慧商業—商業大數據實務應用

Intelligent Business - Business Big

教育目標 Course Target

在商業大數據分析實務課程中融入大數據工具應用教學,並採取以「做中學」概念為基礎,預計完成計畫之成果為參與學生都能具備應用大數據工具於商業實務應用,Python語言配合數據分析套件,進行顧客分析、產品分析、行銷策略分析、商品上架分析,實際操作找到商業新藍海的實戰能力。

Integrate the application teaching of large-data tools in the business large-data analysis practice course, and adopt the concept of "doing" as the basis. It is expected that the results of the project can be completed. For students participating in the project, they can have the ability to apply large-data tools to business practical applications. Python language is combined with the data analysis suite to conduct customer analysis, product analysis, marketing strategy analysis, and product listing analysis, and actual operations to find the real ability of the new Blue Sea in business.

參考書目 Reference Books

自編教材

Self-edited textbooks

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
出席狀況及課堂表現
Attendance status and class performance
30
期中作業
Midterm operation
30
期末報告
Final report
40

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6241
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Wednesday/6,7,8[M023]
  • 授課教師 Teacher:
    陳澤雄
  • 修課班級 Class:
    資管系4,碩1,2
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 34 人

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