在商業大數據分析實務課程中融入大數據工具應用教學，並採取以「做中學」概念為基礎，預計完成計畫之成果為參與學生都能具備應用大數據工具於商業實務應用，Python語言配合數據分析套件，進行顧客分析、產品分析、行銷策略分析、商品上架分析，實際操作找到商業新藍海的實戰能力。Integrate big data tool application teaching into the commercial big data analysis practical course, and adopt the concept of "learning by doing" as the basis. The expected outcome of the completed project is that participating students will be able to apply big data tools in commercial practical applications, with Python language support The data analysis suite conducts customer analysis, product analysis, marketing strategy analysis, product launch analysis, and practical capabilities to find new business blue oceans.
自編教材
Self-edited teaching materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席狀況及課堂表現出席狀況及課堂表現 Attendance and class performance |
30 | |
| 期中作業期中作業 midterm assignment |
30 | |
| 期末報告期末報告 Final report |
40 |
