在商業大數據分析實務課程中融入大數據工具應用教學，並採取以「做中學」概念為基礎，預計完成計畫之成果為參與學生都能具備應用大數據工具於商業實務應用，Python語言配合數據分析套件，進行顧客分析、產品分析、行銷策略分析、商品上架分析，實際操作找到商業新藍海的實戰能力。Integrate the application teaching of large-data tools in the business large-data analysis practice course, and adopt the concept of "doing" as the basis. It is expected that the results of the project can be completed. For students participating in the project, they can have the ability to apply large-data tools to business practical applications. Python language is combined with the data analysis suite to conduct customer analysis, product analysis, marketing strategy analysis, and product listing analysis, and actual operations to find the real ability of the new Blue Sea in business.
自編教材
Self-edited textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席狀況及課堂表現出席狀況及課堂表現 Attendance status and class performance |
30 | |
| 期中作業期中作業 Midterm operation |
30 | |
| 期末報告期末報告 Final report |
40 |
