6241 - 智慧商業—商業大數據實務應用
Intelligent Business - Business Big
教育目標 Course Target
在商業大數據分析實務課程中融入大數據工具應用教學，並採取以「做中學」概念為基礎，預計完成計畫之成果為參與學生都能具備應用大數據工具於商業實務應用，Python語言配合數據分析套件，進行顧客分析、產品分析、行銷策略分析、商品上架分析，實際操作找到商業新藍海的實戰能力。
Integrate the application teaching of big data tools into the commercial big data analysis practical course, and adopt the concept of "learning by doing" as the basis. The expected outcome of the completed project is that participating students will have the practical ability to apply big data tools in business practice. Python language is used with the data analysis suite to conduct customer analysis, product analysis, marketing strategy analysis, product launch analysis, and practical operations to find new blue oceans of business.
參考書目 Reference Books
自編教材
Self-edited teaching materials
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出席狀況及課堂表現 Attendance and class performance |
30 | |
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期中作業 midterm assignment |
30 | |
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期末報告 Final report |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6241
- 學分 Credit: 0-3
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上課時間 Course Time:Wednesday/6,7,8[M023]
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授課教師 Teacher:陳澤雄
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修課班級 Class:資管系4,碩1,2
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