Digital marketing introduces new powers for companies of all sizes to reach customers and meet diverse strategic objectives, whether building a brand, launching new products, or creating strong customer loyalty. The need for professionals who understand the constantly changing processes for engaging customers through social media and digital spaces drives demand for qualified social media marketers. Students who succeed in this course will understand the relevance and application of digital marketing principles, strategies, analytics, and practices in various business situations.

Digital marketing introductions new powers for companies of all sizes to reach customers and meet diverse strategic objectives, whether building a brand, launching new products, or creating strong customer loyalty. The need for professionals who understand the constantly changing processes for engaging customers through social media and digital spaces drives demand for qualified social media marketers. Students who succeed in this course will understand the relevance and application of digital marketing principles, strategies, analytics, and practices in various business situations.

Instructors' lecture notes.

Instructors' lecture notes.