■ 課程目標及內涵 (Course Objectives and Contents)
拓視野 打勝仗
• 視野-拜國際領導人為師
借鏡Nike創辦人奈特、Uniqlo創辦人柳井正、世界最有影響力 的領導人梅克爾，學習轉型領導力。
• 實戰-長青企業創辦人現身說法
特聘經歷企業生命週期之創辦人施振榮擔任總引導，傳承領導 智慧。
• 造局-再造領導風格大展新局
剖析自身企業生命週期，調整管理風格，建構高績效互補戰隊。
拆解領導方程式，學習成功典範
一、 2月7日「創業-奈特學」
初創企業成功四要素
NIKE創辦人奈特：「人生即是成長，不成長便死亡」
•熱愛跑步的業餘運動者，如何帶領四個魯蛇打造運動帝國， 成為世界級企業領導人？
NIKE創辦人菲爾‧奈特唯一授權回憶錄，躲在勾勾背後的人，首度公開他的故事。
24歲的瘋狂點子、向父親借50美元創業，
成就了年收超過300億美元的企業王國。
「就讓別人說我的想法瘋狂吧……繼續跑下去就對了！」
他毫無保留地寫下，創業路上的初心及勇氣，
最真實、深入的NIKE創業傳奇，首度解密！
二、 2月8日「擴張-柳井正學」
成熟企業經營者的四項能力
•UNIQUO創辦人柳井正：「只有渴望成長，並為此做好準備的人才有未來」
•敗家二代，如何將經營不善的店面變成全球潮流先驅， 夕陽變黃金？
「只有渴望成長，並為此做好準備的人才有未來」──UNIQLO創辦人‧柳井正
這是一本價值1.8兆日圓的筆記！
柳井正邀請你來超越柳井正
他曾是位失敗的經營者，經歷過所有員工都辭職，只留下一人的窘境。
在幾度跌倒，繳交大量學費後，柳井正將經營實踐中獲得的體認，毫無保留傾囊相授，藉此引領比他更優秀的人才，以他的失敗為鑑，少走冤枉路，獲得更大成就。真正的成功者，並非一般定義的精英，而是將自己的事業視為生命，為之奮鬥的人。當你為人生及工作立下目標，就已經踏上經營者的道路了。
三、2月9日「成熟-梅克爾學」
企機轉型的巧實力
•德國總理梅克爾：「只要能推進一步，我就願意妥協」
•牧師之女，如何在男人世界獨樹一幟，成為地表最有權勢 的政治領袖？
地球上最有權勢女性
改變歐洲的政治家
梅克爾，歐洲最強大經濟體的領導人
出身東德、三度蟬聯德國總理，執政期將超越柴契爾夫人。
梅克爾帶領歐洲走過歐債風暴，再造德國經濟奇蹟，
她如何在20年內崛起？為何能深得人心？
【本課程邀請之客座教授】
1.產業導師: 施振榮 / 宏碁集團創辦人
2.三學引導: 郭奕伶 / 商周集團執行長
3.活動引導: 吳兆田 / 歷奇國際有限公司創辦人
■ Course Objectives and Contents
Expand horizons and win battles
• Vision - learn from international leaders
Learn transformational leadership from Nike founder Knight, Uniqlo founder Yanai Masaru, and the world's most influential leader Angela Merkel.
• Practical combat - the founders of Evergreen Enterprises tell their stories
Shi Zhenrong, the founder who has experienced the life cycle of the company, is specially hired to serve as the general guide to pass on leadership wisdom.
• Create a new situation - Reinvent leadership style to create a new situation
Analyze the life cycle of your own business, adjust your management style, and build a high-performance complementary team.
Dismantle the leadership equation and learn from successful examples
1. February 7th "Entrepreneurship - Knight Learning"
Four elements for start-up success
NIKE founder Knight: "Life is about growth, if you don't grow, you die."
•How can an amateur athlete who loves running lead four losers to build a sports empire and become a world-class corporate leader?
Phil Knight, the founder of NIKE, has the only authorized memoir. The person hiding behind Gou Gou has disclosed his story for the first time.
The 24-year-old had a crazy idea and borrowed $50 from his father to start a business.
It has created a business empire with annual revenue of more than 30 billion US dollars.
"Let others call my idea crazy...just keep running!"
He wrote down without reservation his original intention and courage on the road to entrepreneurship.
The most authentic and in-depth NIKE entrepreneurial legend is decrypted for the first time!
2. February 8 "Expansion - Yanai Shogakure"
Four abilities of mature business operators
•UNIQUO founder Tadashi Yanai: "Only those who desire growth and are prepared for it will have a future."
•How can the second generation of a prodigal family turn a poorly managed store into a global trend pioneer and turn the sunset into gold?
"Only those who desire growth and are prepared for it will have a future." ── UNIQLO founder Tadashi Yanai
This is a notebook worth 1.8 trillion yen!
Yanai Masaru invites you to surpass Yanai Masaru
He was once a failed operator and experienced the dilemma of all employees resigning, leaving only one person.
After falling down several times and paying a large amount of tuition, Yanai Tadashi taught the experience gained in business practice without reservation, so as to lead talents better than him to learn from his failures and avoid taking the wrong path. , achieve greater success. The real winners are not the elites generally defined, but those who regard their career as their life and strive for it. When you set goals for life and work, you have already embarked on the path of an operator.
3. February 9 "Maturity - Merkelology"
The smart power of enterprise transformation
•German Chancellor Merkel: "I am willing to compromise as long as I can push it further."
•How does a pastor’s daughter stand out in a man’s world and become the most powerful political leader on earth?
The most powerful women on earth
The politicians who changed Europe
Merkel, leader of Europe's most powerful economy
Born in East Germany, he has been elected German Chancellor three times and will be in power longer than Mrs. Thatcher.
Merkel led Europe through the European debt crisis and recreated the German economic miracle.
How did she rise in 20 years? Why is it so popular?
[Guest professors invited for this course]
1.Industrial Mentor: Shi Zhenrong/Founder of Acer Group
2. Guidance on the three studies: Guo Yiling / CEO of Shangzhou Group
3. Activity guide: Wu Zhaotian / Founder of Rich International Co., Ltd.
1. 《梅克爾傳》出版社：商業周刊，出版日期：2014/06/12，作者：史帝芬．柯內留斯；★德國亞馬遜書店暢銷榜No.1，歐洲各大媒體聯袂好評
2. 《跑出全世界的人：NIKE創辦人菲爾・奈特夢想路上的勇氣與初心》，出版社：商業周刊，
出版日期：2016/6/30，作者：菲爾奈特；★Amazon商業傳記類排行榜TOP1
3. 《經營者養成筆記》出版社：商業周刊，出版日期：2017/5/4，作者：柳井正；★日本熱銷十萬本以上！
1. "Merkel's Biography" Publisher: Business Weekly, publication date: 2014/06/12, author: Stephen. Cornelius; ★No. 1 on the German Amazon bookstore bestseller list, praised by major European media
2. "The man who ran out of the world: NIKE founder Phil Knight's courage and original intention on the road to his dream", Publisher: Business Weekly,
Publication date: 2016/6/30, Author: Phil Knight; ★Amazon Business Biography Ranking TOP1
3. "Operator Development Notes" Publisher: Business Weekly, Publication Date: 2017/5/4, Author: Yanai Masaru; ★Sold more than 100,000 copies in Japan!
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂綜合表現課堂綜合表現 Overall performance in class |
50 | |
| 期末報告期末報告 Final report |
50 |
