本課程旨在幫助高階經理人探索心理盲點與認知陷阱，避免決策時犯下知覺性或動機性偏誤。投資學為「投資IQ」加分，投資心理學則是增長「投資EQ」。本課程協助學員避開決策盲點，減少錯誤的決策，包括避免無謂的投資損失。This course aims to help senior managers explore psychological blind spots and cognitive traps and avoid perceptual or motivational biases in decision-making. Investment science adds points to "Investment IQ", while investment psychology increases "Investment EQ". This course helps students avoid blind spots in decision-making and reduce wrong decisions, including unnecessary investment losses.
◎行為決策理論的演進過程
◎說明展望理論（prospect theory）及其開展之「行為財務學」
◎舉例說明各項捷思的認知偏誤：
忽視母群機率、代表性捷思、易取性捷思、錨點與調整偏誤、
原賦效應、損失趨避、安於現狀、框架效應、心理帳戶、處置
效應
◎詳細比較系統一（快思）vs.系統二（慢想）
◎心理動力論如何幫助人們理解投資心理學？
◎說明「人vs.模型」的判斷競賽研究
◎The evolution of behavioral decision-making theory
◎Explain prospect theory and its development of "behavioral finance"
◎Examples to illustrate various cognitive biases:
Ignore parent group probability, representational wisdom, accessibility wisdom, anchor point and adjustment bias,
Endowment effect, loss avoidance, status quo, framing effect, mental accounting, disposition
effect
◎Detailed comparison of System 1 (Fast Thinking) vs. System 2 (Slow Thinking)
◎How does psychodynamic theory help people understand investment psychology?
◎Explain the research on the judgment competition of "Human vs. Model"
【參考書】
《管理與商業心理學》第11章，林財丁著，滄海書局。
【Reference Book】
Chapter 11 of "Management and Business Psychology", written by Lin Caiding, Canghai Bookstore.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 決策及投資的心理剖析決策及投資的心理剖析 Psychological analysis of decision-making and investment |
50 | 心得報告與分享（無紙筆測驗） |
| 上課參與及互動上課參與及互動 Class participation and interaction |
50 |
