價值創造是未來商業模式創新的核心，如何提升企業價值乃是公司管理者最重要的使命。企業在不同的生命週期，所面臨的經營風險、投資策略、籌資方式、營運資金到上市後配股配息的運作，皆會反應在市場對公司的評價。因此企業經營的過程中，了解企業如何以最適當的方式來籌集公司所需的資金，以及公司內部如何有效管理與運用這些資金，透過利潤再投資與組織利潤的最適配置，來達成企業價值之創造，將會是企業在順風時的煉金術，逆風時的求生術，也是企業經營者的必要修練。
然而過去大部分的公司皆以追求利潤為首要目標，與以價值為導向的管理有很大的差異。最大的不同將是前者重視短期成本與費用的管控，而後者則牽涉到資本的長期最適配置的問題。將公司塑造成產生利潤的機器，將可能無法達到創造公司極大價值與股東財富目標，更重要的是造成的資源扭曲，而使公司無法永續經營。
因此本課程將結合理論與實務，針對投資、融資、營運與併購等財務決策，從整個公司的層次，介紹公司價值的產生與創造價值的管理，探討價值創造的重要性，利潤思維與價值思維之差異。以及如何使公司形成創造價值的文化，公司如何透過價值理念從事績效管理。並深入討論影響與驅動企業價值之財務因子，以及企業價值的評估。並且結合經典財金案例與時事之介紹與討論，期能讓課程參與者提升並深化對於價值創造管理的能力與應用。
Value creation is the core of future business model innovation, and how to improve corporate value is the most important mission of company managers. During different life cycles, the business risks, investment strategies, investment methods, and the operations of capital to stock allocation and interest after listing will reflect the market's evaluation of the company. Therefore, during the enterprise's operation, we understand how the enterprise collects the funds required by the company in the most appropriate way, and how the company can effectively manage and use these funds, and achieve corporate value through profit and investment and organizational profits. Creation will be the financial technology for enterprises in a smooth situation, a survival technique against the wind, and is also a necessary training for enterprise operators.
However, in the past, most companies have taken the pursuit of profit as their primary goal, which is very different from value-oriented management. The biggest difference will be that the former focuses on short-term cost and cost control, while the latter involves the problem of long-term most appropriate allocation of capital. Shaping a company into a machine that generates profits may not be able to achieve the great value of the company and the goal of shareholder wealth, and more importantly, the resource distortion caused, which prevents the company from operating forever.
Therefore, this course will make reasonable discussion and practice, and will focus on financial decisions such as investment, financing, operation and merger. From the entire company's level, we will introduce the generation of company value and the management of value creation, explore the importance of value creation, profit thinking and value thinking from the entire company's level, and explore the importance of value creation, The difference is different. And how to make the company form a culture of creating value, and how the company can manage performance through value concepts. And discuss in-depth financial factors that affect and drive corporate value, as well as evaluating corporate value. It also combines classic financial cases and current affairs introductions and discussions, hoping to improve course participants and deepen their capabilities and applications for value creation management.
本課程將介紹公司投資分析的理論與實務，透過基本的架構與分析，學員除了可作為將來投資決策的依據外，最重要的是可以瞭解決策的形成過程與改善的策略，更瞭解投資的成功關鍵因素與產生價值的動因所在。
This course will introduce the theory and practice of company investment analysis. Through basic structure and analysis, students can not only serve as a basis for investment decisions, but most importantly, they can understand the decision formation process and improvement strategies, and better understand the success of investment Key factors and the causes of value.
請參閱上課指定之教材及書籍
Please refer to the textbooks and books specified in the previous class
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席與參與上課出席與參與 Attendance and participation in the previous class |
60 | |
| 期末報告期末報告 Final report |
40 |
