價值創造是未來商業模式創新的核心，如何提升企業價值乃是公司管理者最重要的使命。企業在不同的生命週期，所面臨的經營風險、投資策略、籌資方式、營運資金到上市後配股配息的運作，皆會反應在市場對公司的評價。因此企業經營的過程中，了解企業如何以最適當的方式來籌集公司所需的資金，以及公司內部如何有效管理與運用這些資金，透過利潤再投資與組織利潤的最適配置，來達成企業價值之創造，將會是企業在順風時的煉金術，逆風時的求生術，也是企業經營者的必要修練。
然而過去大部分的公司皆以追求利潤為首要目標，與以價值為導向的管理有很大的差異。最大的不同將是前者重視短期成本與費用的管控，而後者則牽涉到資本的長期最適配置的問題。將公司塑造成產生利潤的機器，將可能無法達到創造公司極大價值與股東財富目標，更重要的是造成的資源扭曲，而使公司無法永續經營。
因此本課程將結合理論與實務，針對投資、融資、營運與併購等財務決策，從整個公司的層次，介紹公司價值的產生與創造價值的管理，探討價值創造的重要性，利潤思維與價值思維之差異。以及如何使公司形成創造價值的文化，公司如何透過價值理念從事績效管理。並深入討論影響與驅動企業價值之財務因子，以及企業價值的評估。並且結合經典財金案例與時事之介紹與討論，期能讓課程參與者提升並深化對於價值創造管理的能力與應用。
Value creation is the core of future business model innovation, and how to enhance corporate value is the most important mission of company managers. In different life cycles, companies face business risks, investment strategies, financing methods, working capital, and the operation of allotment of shares and dividends after listing, all of which will be reflected in the market's evaluation of the company. Therefore, in the process of business operation, it is necessary to understand how the company can raise the funds required by the company in the most appropriate way, and how to effectively manage and use these funds within the company, and achieve the purpose of corporate value through profit reinvestment and the optimal allocation of organizational profits. Creation will be the alchemy of enterprises when the wind is favorable and the art of survival when the wind is adverse. It will also be a necessary practice for business operators.
However, in the past, most companies focused on pursuing profits as their primary goal, which was very different from value-oriented management. The biggest difference will be that the former focuses on the control of short-term costs and expenses, while the latter involves the long-term optimal allocation of capital. Shaping the company into a profit-generating machine may not achieve the goal of creating great company value and shareholder wealth. More importantly, it will cause resource distortion, making the company unable to operate sustainably.
Therefore, this course will combine theory and practice, focusing on financial decisions such as investment, financing, operations, and mergers and acquisitions. It will introduce the generation of company value and value creation management from the entire company level, and explore the importance of value creation, profit thinking and value thinking. the difference. And how to form a value-creating culture in the company, and how the company engages in performance management through value concepts. It also provides an in-depth discussion of the financial factors that influence and drive corporate value, as well as the evaluation of corporate value. In addition, it combines the introduction and discussion of classic financial cases and current affairs, hoping to enable course participants to improve and deepen their abilities and applications in value creation management.
本課程將介紹公司投資分析的理論與實務，透過基本的架構與分析，學員除了可作為將來投資決策的依據外，最重要的是可以瞭解決策的形成過程與改善的策略，更瞭解投資的成功關鍵因素與產生價值的動因所在。
This course will introduce the theory and practice of company investment analysis. Through the basic structure and analysis, students can not only use it as a basis for future investment decisions, but most importantly, they can understand the decision-making process and improvement strategies, and better understand the success of investment. Key factors and drivers of value generation.
請參閱上課指定之教材及書籍
Please refer to the textbooks and books designated for class
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席與參與上課出席與參與 Class attendance and participation |
60 | |
| 期末報告期末報告 Final report |
40 |
