第三波數位革命時代的來臨，全球正進入由智慧轉型所帶動的經濟轉型，數位科技成本大幅下降，創新驅動從技術驅動轉向為商業模式創新服務模式驅動，創新關鍵不在是技術本身的創新，而是在產業本身的遊戲規則制定與設計，價值夥伴的合作與設計，如何從「客戶的客 戶」(B2B2C)當中，以客戶的需求與痛點，並從顧客網絡、平台競爭、資料價值轉換、創新快速驗證、價值設計的五大面向(Rogers, 2016)，設計尋找出產業的轉型創新價值，建立以客戶的價值鏈為中心的新經濟與商業模式，才是產業未來競爭優勢取得的關鍵。
因此本課程期望培養同學，學會的不再是細枝末節的知識與技能，而是要學會創新與開創的方法，以及如何站在制高點思考各種問題並預見未來，並且具備有動手做的能力(眼高手黑的能耐)。面對瞬息萬變的未來與社會環境快速變遷，學習「新叢林法則」，學習探索轉型創新與商業模式設計，藉由學習創新轉型與經營模式設計相關理論與互動式個案教學、實務演講與實務專題演練，培養同學能辨識市場機會、掌握創新轉型策略與經營模式分析與設計能力，了解企業營運模式的基本知識及可能遭遇的困難與挑戰，進而激發學習者之創新與創業精神，開拓未來潛在新事業之動能。
課程特色: 1. 學習方式採課堂講授、實務演講、互動式個案教學與分組創業實務專題等方式交叉進行。 2. 知識學習：掌握「數位創新轉型」「商業模式研究」「創新與創業實作」重點議題之發展。 3.理論學習與實務演練並進。 4.跨領域團隊互動：透過跨領域專長之團隊組成，形塑兼具技術與經營能耐之成員互動交流與學習。With the advent of the third wave of digital revolution, the world is entering an economic transformation driven by smart transformation. The cost of digital technology has dropped significantly. The driving force for innovation has shifted from technology-driven to business model innovation and service model-driven. The key to innovation is not the innovation of the technology itself. Rather, it lies in the formulation and design of game rules in the industry itself, the cooperation and design of value partners, and how to start from the perspective of "customers' customers". (B2B2C), based on customer needs and pain points, and from the five major aspects of customer network, platform competition, data value conversion, rapid verification of innovation, and value design (Rogers, 2016), the design finds the transformation and innovation value of the industry , establishing a new economy and business model centered on the customer's value chain is the key to achieving future competitive advantages in the industry.
Therefore, this course hopes to train students not only to learn detailed knowledge and skills, but also to learn innovative and pioneering methods, as well as how to think about various problems and foresee the future from the commanding heights, and have the ability to do things (hands-on) Black ability). Faced with the ever-changing future and the rapid changes in the social environment, learn the "new law of the jungle", learn to explore transformation innovation and business model design, and learn the relevant theories of innovation transformation and business model design through interactive case teaching, practical lectures and practical exercises , to train students to identify market opportunities, master innovative transformation strategies and business model analysis and design capabilities, understand the basic knowledge of corporate operating models and possible difficulties and challenges, thereby stimulating learners' innovation and entrepreneurial spirit, and exploring potential new businesses in the future. of kinetic energy.
Course Features: 1. The learning methods include classroom lectures, practical lectures, interactive case teaching and group entrepreneurial practical topics. 2. Knowledge learning: Master the development of key topics such as "Digital Innovation Transformation", "Business Model Research" and "Innovation and Entrepreneurship Implementation". 3. Theoretical study and practical exercises go hand in hand. 4. Cross-field team interaction: Through the formation of teams with cross-field expertise, members with both technical and operational capabilities can interact, communicate and learn.
The Digital Transformation Playbook . Rethink Your Business for the Digital Age
David L. Rogers
Columbia Business School Publishing
課程自製講義與投影片
The Digital Transformation Playbook . Rethink Your Business for the Digital Age
David L. Rogers
Columbia Business School Publishing
Course-made handouts and slides
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與與互動課堂參與與互動 Class participation and interaction |
30 | |
| 期中報告/考試期中報告/考試 Midterm report/exam |
35 | |
| 期末報告/考試期末報告/考試 Final report/exam |
35 |
