1.本課程核心價值為培養三大能力 A.了解國際經貿情勢與趨勢 B.了解各種產業 C.培養動態思維 2.2017年美國川普總統上任以後，開啟了新保護主義的大格局，所以未來全球產業鏈將產生巨大的改變，未來的策略思維必須改變。創新在全球化過去年代，雖然重要，但因模仿者眾多、效果不彰，但在新保護主義，創新的效果將大大提升。 3.瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據哈佛大學研究，企業獲利的差異有二大因素：(A)選對產業、產品佔40%、(B)採用對的策略佔60%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。 4.瞭解創新的時點及內容：台灣企業未來的競爭力有二：(A)引起外商提升本國技術(B)企業從事創新，尤其是商業模式(Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。 5.理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。 6.本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。 7.例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。 8.好的策略不但可以降低風險，還可以提高企業利潤。 9.想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。1. The core value of this course is to cultivate three major abilities: A. Understand the international economic and trade situation and trends B. Understand various industries C. Cultivate dynamic thinking 2. After President Trump of the United States took office in 2017, he opened up a new protectionist pattern, so in the future the world The industrial chain will undergo huge changes, and future strategic thinking must change. Although innovation was important in the past era of globalization, it was ineffective due to the large number of imitators. However, in the new protectionism, the effect of innovation will be greatly enhanced. 3. Understand the characteristics of the industry and find the best strategy: The world economic environment changes rapidly, and manufacturers must adopt appropriate strategies to respond in order to win in the fierce competition. According to research from Harvard University, there are two major factors that determine the difference in corporate profits: (A) Choosing the right industry and product accounts for 40%, and (B) Adopting the right strategy accounts for 60%; however, strategies vary depending on the characteristics of each industry. same. In other words, a certain strategy adopted by a company must be successful under certain industry characteristics. If the company does not meet these conditions, it will fail and companies should avoid it. Although meeting these characteristics or conditions may not necessarily lead to success (management capabilities and execution), but the chance of success is greatly increased. 4. Understand the timing and content of innovation: There are two ways in which Taiwanese companies will be competitive in the future: (A) causing foreign businessmen to improve their domestic technology; (B) companies engaging in innovation, especially the innovation of business models. This course is in each unit. Various innovative ideas will be interspersed. 5. Coordination of theory and practice: This course will be based on easy-to-understand self-compiled lecture notes, and each theoretical discussion will be followed by case discussion to achieve the co-ordination of theory and practice. 6. This course uses the deductive method instead of the inductive method: The deductive method is to deduce the characteristics of an industry. Under the changes in the global environment in the future, appropriate strategies should be adopted to win; the emphasis is on the future perspective. General management arguments often use the inductive method, that is, statistics of past data may not be of substantial help to the future. 7. For example: In 2000, The Economist magazine once calculated that the failure rate of mergers and acquisitions was as high as 70%; however, global mergers and acquisitions still hit a new high in 2005~2006, showing that the induction method may not be applicable to the future; and this course will discuss Under what conditions or characteristics are mergers and acquisitions more suitable? 8. A good strategy can not only reduce risks, but also increase corporate profits. 9. If you want to win in the M-shaped society, starting a business or managing money is the best way. This course can improve your financial management skills.
1. 2008年是企業CEO最艱困的一年，也是最難忘的一年，因為它發生了百年難得一見的全球金融海嘯。近年來，中國經濟崛起，兩岸三通，區域經濟的整合，台灣將面臨前所未有的大環境轉變，台灣企業將何去何從，值得探討。
2. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據業界表示，企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
3. 瞭解創新的時點及內容：張忠謀曾經說，台灣企業未來的競爭力在商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
4. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
5. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。
6. 例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。
7. 好的策略不但可以降低風險，還可以提高企業利潤。
8. 想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。
1. The year 2008 was the most difficult year for corporate CEOs, and also the most unforgettable year, because it witnessed a global financial tsunami that was rare in a century. In recent years, with the rise of China's economy, the cross-strait three links, and the integration of regional economies, Taiwan will face unprecedented changes in the environment. Where Taiwan's enterprises will go is worth exploring.
2. Understand the characteristics of the industry and find the best strategy: The world economic environment changes rapidly, and manufacturers must adopt appropriate strategies to respond in order to win in the fierce competition. According to the industry, a company's strategy and direction account for 70% of its success factors; however, strategies vary depending on the characteristics of each industry. In other words, a certain strategy adopted by a company must be successful under certain industry characteristics. If the company does not meet these conditions, it will fail and companies should avoid it. Although meeting these characteristics or conditions may not necessarily lead to success (management capabilities and execution), but the chance of success is greatly increased.
3. Understand the timing and content of innovation: Zhang Zhongmou once said that the future competitiveness of Taiwanese enterprises lies in the innovation of business models. This course will intersperse various innovative concepts in each unit.
4. Coordination of theory and practice: This course will be based on easy-to-understand self-compiled lecture notes, and each theoretical discussion will be followed by case discussion to achieve the co-ordination of theory and practice.
5. This course uses the deductive method instead of the inductive method: The deductive method is to deduce the characteristics of an industry. Under the changes in the global environment in the future, appropriate strategies should be adopted to win; the emphasis is on the future perspective. General management arguments often use the inductive method, that is, statistics of past data may not be of substantial help to the future.
6. For example: In 2000, The Economist magazine once calculated that the failure rate of mergers and acquisitions was as high as 70%; however, global mergers and acquisitions still hit a new high in 2005~2006, showing that the induction method may not be applicable to the future; and this course will discuss Under what conditions or characteristics are mergers and acquisitions more suitable?
7. A good strategy can not only reduce risks, but also increase corporate profits.
8. If you want to win in the M-shaped society, starting a business or managing money is the best way. This course can improve your financial management skills.
1. Waldman & Jensen （2007），雙葉，Industry Organization (理論基礎及國際個案)
2. Schilling，Strategic Management of Technological Innovation, 6e
3. Grant，Contemporary Strategy Analysis: Text and Cases Edition, 9e
4. Foster & Kaplan （2003），遠流，破壞性創新 (從心理角度談創新)
5. Christensen（2017）創新的用途理論(天下)
6. Mark Johnson(2010) 白地策略
7. 考貝特，委外革命（2006）經濟新潮社
1. Waldman & Jensen (2007), Futaba, Industry Organization (theoretical basis and international cases)
2. Schilling, Strategic Management of Technological Innovation, 6e
3. Grant, Contemporary Strategy Analysis: Text and Cases Edition, 9e
4. Foster & Kaplan (2003), Yuanliu, disruptive innovation (talking about innovation from a psychological perspective)
5. Christensen (2017) The Use Theory of Innovation (Tianxia)
6. Mark Johnson(2010) White Land Strategy
7. Corbett, Foreign Revolution (2006) Economic New Wave Society
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
30 | 出席與發言 |
| 作業作業 Homework |
40 | 個人作業及分組作業 |
| 期未報告期未報告 No report yet |
30 | 分組報告 |
