■ 課程目標 (Course Objectives)
1. 本課程核心價值為培養三大能力
A. 了解國際經貿情勢與趨勢
B. 了解各種產業
C. 培養動態思維
2. 2008年是企業CEO最艱困的一年，也是最難忘的一年，因為它發生了百年難得一見的全球金融海嘯。近年來，中國經濟崛起，兩岸簽訂ECFA，區域經濟的整合，中國工資大幅上漲，台灣將面臨前所未有的大環境轉變，台灣企業將何去何從，值得探討。
3. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據業界表示，企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
4. 瞭解創新的時點及內容：台灣企業未來的競爭力有二：A. 引起外商提升本國技術B. 企業從事創新，尤其是商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
5. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
6. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。
7. 例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。
8. 好的策略不但可以降低風險，還可以提高企業利潤。
9. 想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。
10.2015年中國對能源及進口值最大的半導體採取生產津貼，企業有了資金以後，就可以挖腳方式或透過併購的方式取得技術，過去台灣所享有技術人才的優勢漸消失中，創新是企業不得不走的路，產品生命愈來愈短，企業壽命也愈來愈短。然而；創新充滿了風險，如何降低風險，是值得我們探討的。■ Course Objectives
1. The core value of this course is to cultivate three major abilities
A. Understand international trade and trends
B. Understand various industries
C. Cultivate dynamic thinking
2. 2008 was the most difficult year for corporate CEOs and the most forgotten year because it had a century-old global financial maritime. In recent years, China's economy has risen, cross-strait registrations ECFA, regional economic integration, China's employment has increased significantly, Taiwan is facing an unprecedented transformation of the environment, and where Taiwan's enterprises will go is worth exploring.
3. Understand the characteristics of the industry and find the best strategy: the world's economic environment is changing rapidly, and manufacturers must adopt appropriate strategic responses to win out in fierce competition. According to industry, the strategy and direction of an enterprise account for 70% of the success factors of the enterprise; however, the characteristics of each industry are different from the strategies. In other words, if an enterprise adopts a certain strategy, it must be successful under certain industrial characteristics. If the enterprise does not meet these conditions, it will fail. The enterprise should avoid it. Although meeting these characteristics or conditions may not be successful (management ability needs to be considered and execution ability), but the chance of success will increase greatly.
4. Understand the times and content of innovation: There are two future competitions for Taiwanese enterprises: A. Induce foreign businessmen to improve their national technology B. Enterprises are innovative in business, especially in business models. This course will be interspersed in various units. Various innovative ideas.
5. Cooperation of theory and practice: This course will focus on self-editing and easy-to-understand self-editing, and each theoretical discussion will cooperate with a case discussion; to achieve the cooperation of theory and practice.
6. This course replaces the method of learning: the method of acting is to deduce the characteristics of a certain industry, and under the future changes of the global environment, appropriate strategies should be adopted to achieve success; what emphasizes the future perspective. In general management points, the method of decoction is often used, that is, past data as statistics, which will not be of substantial benefit to the future.
7. For example: In 2000, the economic journal once concluded that the failure rate of purchase companies was as high as 70%. However, global purchases remained at a high rate from 2005 to 2006, indicating that the method of registration may not necessarily apply to the future; this course will discuss Under what conditions or features are more suitable for purchasing.
8. A good strategy can not only reduce risks, but also increase corporate profits.
9. If you want to succeed in an M-type society, starting a business or managing finances is the best way. This course can improve your ability to manage finances.
10. In 2015, China adopted production allowances for semiconductors with the largest import value in energy and the largest import value. After the company has funds, it can obtain technology by digging or through merger purchase. In the past, the advantages of technical talents enjoyed by Taiwan have disappeared. Innovation is not allowed by enterprises. If you don’t go, the product life will be shorter and the company’s life will be shorter. However, innovation is full of risks, and how to reduce risks is worth our discussion.
1.Waldman & Jensen （2007），雙葉，Industry Organization (理論基礎及國際個案)
2.Foster & Kaplan （2003），遠流，破壞性創新 (從心理角度談創新)
3.Christensen（2004）創新者解答
(哈佛大學教授克里斯汀生的著作，談創新種類及其內涵)
4.彼得杜拉克：創業與創新精神（談創新的機會）
5.哈佛商業雜誌
6.EMBA雜誌
7.考貝特，委外革命（2006）經濟新潮社
8.Hamel & Breen 管理大未來(2007)，天下
1. Waldman & Jensen (2007), Double Leaf, Industry Organization (theoretical basics and international cases)
2. Foster & Kaplan (2003), far-reaching, destructive innovation (discussing innovation from a psychological perspective)
3. Christensen (2004) Innovator's answer
(Works by Harvard Professor Christine, discussing innovative types and their connotations)
4. Peter Durak: Entrepreneurship and Innovation Spirit (Add to Talking about Innovation)
5. Harvard Business Magazine
6.EMBA magazine
7.Caobet, Extra-Private Revolution (2006) Economic Trend Society
8. Hamel & Breen Manage the Great Future (2007), the World
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 筆試筆試 Test |
50 | 筆試一次 |
| 作業及報告作業及報告 Operations and Reports |
50 | 另有上課表現，為額外加分 |
