6068 - 服務與創新管理

Service and Innovation Management

教育目標 Course Target

科技不斷推陳出新，逐漸超越企業所能追趕上的速度，數位創新轉型是未來企業發展的必然趨勢。但是，如何因應科技的進步來調整企業腳步，是高階經理人必須面對的課題。服務與創新管理強調透過研究服務體系與新興科技、提倡創新思維，從同理心出發，發展出最符合顧客需求的解決方案創造共同價值，提升產業的競爭力。

Technology continues to launch new products, gradually surpassing the speed that enterprises can keep up. Digital innovation transformation is an inevitable trend for future enterprise development. However, how to adjust corporate pace based on the advancement of technology is a subject that senior managers must face. Service and innovative management emphasize through researching service systems and innovative technologies, advocating innovative thinking, developing from empathy, developing solutions that best meet customer needs, creating common values, and enhancing industry competitiveness.

參考書目 Reference Books

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。
社團法人台灣服務科學學會(2015)，服務科學：服務系統觀與價值共創論，前程文化。
李亭林 譯，科技創新管理(6版)(2020)，華泰文化。

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agent.
Social group legal person Taiwan Service Science Association (2015), Service Science: Service System Viewing and Value Creation, Future Culture.
Li Tinglin, Translation, Technology Innovation Management (6th Edition) (2020), Huatai Culture.

評分方式 Grading

評分項目
Grading Method		 配分比例
Percentage		 說明
Description
平時成績
Regular achievements
 30 出席狀況、平時作業、課堂參與等等
期中成績
Midterm achievements
 30 含簡報與書面報告等
期末成績
Final results
 40 含簡報與書面報告等

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information
  • 課程代碼 Course Code: 6068
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Wednesday/6,7,8[M243]
  • 授課教師 Teacher:
    張譽騰/鄭菲菲
  • 修課班級 Class:
    高階經管班2
  • 選課備註 Memo:
    企業二代組二年級必修課、上課時間：14-17點。本課程為演講式課程，將有多位講者偕同授課
選課狀態 Enrollment Status
目前選課人數 Current Enrollment: 18 人
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