科技不斷推陳出新，逐漸超越企業所能追趕上的速度，數位創新轉型是未來企業發展的必然趨勢。但是，如何因應科技的進步來調整企業腳步，是高階經理人必須面對的課題。服務與創新管理強調透過研究服務體系與新興科技、提倡創新思維，從同理心出發，發展出最符合顧客需求的解決方案創造共同價值，提升產業的競爭力。Technology continues to innovate, gradually exceeding the speed that enterprises can catch up with. Digital innovation and transformation is an inevitable trend for future enterprise development. However, how to adjust the pace of the enterprise in response to technological advancement is a topic that senior managers must face. Service and innovation management emphasizes creating common value and enhancing the competitiveness of the industry by studying service systems and emerging technologies, promoting innovative thinking, and developing solutions that best meet customer needs based on empathy.
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。
社團法人台灣服務科學學會(2015)，服務科學：服務系統觀與價值共創論，前程文化。
李亭林 譯，科技創新管理(6版)(2020)，華泰文化。
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agency.
Taiwan Service Science Society (2015), Service Science: Service System Concept and Value Co-Creation Theory, Qiancheng Culture.
Translated by Li Tinglin, Science and Technology Innovation Management (6th Edition) (2020), Huatai Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 usual results |
30 | 出席狀況、平時作業、課堂參與等等 |
| 期中成績期中成績 Midterm results |
30 | 含簡報與書面報告等 |
| 期末成績 期末成績 final grade |
40 | 含簡報與書面報告等 |
