■ 課程目標 (Course Objectives)
1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.對於各項創新議題的理解與探討■ Course Objectives
1. Learn theories and procedures of corporate business management strategies
2. Understand the impact of industry environment on corporate business strategies
3. Through case analysis, we can understand various strategic concepts in depth and apply them to practice
4. Understanding and exploring various innovative topics
本課程以教材以老師的講義及個案為主，並搭配一些較具前瞻性的管理論文或文獻。
This course focuses on the teaching materials and the teacher's lectures and cases, and is accompanied by some forward-looking management articles or texts.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 個案討論個案討論 Case discussion |
20 | |
| 管理新知與期中讀書心得管理新知與期中讀書心得 Management of new knowledge and midterm reading experience |
20 | |
| 分組期末報告分組期末報告 Sub-subscription final report |
20 |
