■ 課程目標 (Course Objectives)
1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.對於各項創新議題的理解與探討■Course Objectives
1. Learn the theories and procedures of corporate business strategies
2. Understand the impact of the industrial environment on corporate business strategies
3. Understand various strategic concepts through case analysis and apply them in practice
4. Understand and discuss various innovation issues
本課程以教材以老師的講義及個案為主，並搭配一些較具前瞻性的管理論文或文獻。
The teaching materials of this course are mainly the teacher's lecture notes and cases, and are paired with some more forward-looking management papers or documents.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
30 | |
| 個案討論個案討論 Case discussion |
20 | |
| 管理新知與期中讀書心得管理新知與期中讀書心得 New knowledge on management and midterm reading experience |
20 | |
| 分組期末報告分組期末報告 Group end-of-period report |
20 |
