To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be competitive.
Contents of this course are 2-fold: 1）review related theories, concepts, and models. 2） Put students knowledge into practices including case analysis, and team project.
1. To integrate concepts, theories, and models of business strategy management, brand management and marketing management that students learned before and help them convert their knowledge into the capability of strategic thinking and planning
2. To immerse graduate students and senior students in a real-life business environment to analyze and make strategic proposal
3. To help students realize and identify the strength and weakness of their own capabilities and resources to become a candidate for management trainee (or entry-level executive) and to have the opportunity to make improvements or to explore their potentials before their graduation
To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be competitive.
Contents of this course are 2-fold: 1) review related theories, concepts, and models. 2) Put students knowledge into practices including case analysis, and team project.
1. To integrate concepts, theories, and models of business strategy management, brand management and marketing management that students learned before and help them convert their knowledge into the capability of strategic thinking and planning
2. To immerse graduate students and senior students in a real-life business environment to analyze and make strategic proposal
3. To help students realize and identify the strength and weakness of their own capabilities and resources to become a candidate for management trainee (or entry-level executive) and to have the opportunity to make improvements or to explore their potentials before their graduation
This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan.
1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.
This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan.
1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.
1. Strategic Management, Hill, Schilling, Jones, 12th edition, 2017 Cengage Learning
2. Strategic Brand Management, Kevin Lane Keller, 4th edition, 2013 Pearson
3. Marketing Management, Kotler Keller, 15th edition, 2016 Pearson
1. Strategic Management, Hill, Schilling, Jones, 12th edition, 2017 Cengage Learning
2. Strategic Brand Management, Kevin Lane Keller, 4th edition, 2013 Pearson
3. Marketing Management, Kotler Keller, 15th edition, 2016 Pearson
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Personal Assignment Personal Assignment personal assignment |
20 | Exercise |
| Case Analysis and Discussion (Team Work)Case Analysis and Discussion (Team Work) case analysis and discussion (teamwork) |
40 | Emphasis on Analytical ability |
| Team ProjectTeam Project team project |
30 | Emphasis on Coordination and Team Spirits |
| Presentation Skill and Class ParticipationPresentation Skill and Class Participation presentation skills and class participation |
10 |
