本課程的教學目的，透過「經濟學」觀點說明藝術在產業、社會或甚至國家經濟發展中所扮演的重要性。
以經濟學理論為基礎，說明藝術品為什麼昂貴？又藝術品與文創品的差別和各自代表的經濟價值。
又身為藝術家如何在經濟誘因下維持創作的自主性。
最後將以經濟學模型將藝術產業價值量化，證明藝術必將為文化與產業經濟的新動力。
The purpose of this course is to illustrate the importance of art in industry, society or even national economic development through the "economic" perspective.
Based on economic theory, explain why art products are expensive? It also has the difference between artistic products and literary products and the economic value they represent.
And as an artist, how to maintain creative autonomy under economic causes.
Finally, the economic model will be used to quantify the value of art industry, confirming that art will be a new force in cultural and industrial economy.
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
藝術立國論，平田織佐
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J. Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
Artistic Statement, Hirata Hossip
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 簡短扼要書寫心得報告。簡短扼要書寫心得報告。 A brief and concise book review. |
60 | 報告中指出授課重點再往上加分 |
