本課程的教學目的，透過「經濟學」觀點說明藝術在產業、社會或甚至國家經濟發展中所扮演的重要性。
以經濟學理論為基礎，說明藝術品為什麼昂貴？又藝術品與文創品的差別和各自代表的經濟價值。
又身為藝術家如何在經濟誘因下維持創作的自主性。
最後將以經濟學模型將藝術產業價值量化，證明藝術必將為文化與產業經濟的新動力。

The teaching purpose of this course is to explain the importance of art in industry, society or even national economic development from the perspective of "economics".
Based on economic theory, explain why art is expensive? Also, the difference between artworks and cultural creative products and the economic value each represents.
And how an artist can maintain his creative autonomy despite economic incentives.
Finally, the economic model will be used to quantify the value of the art industry, proving that art will be a new driving force for culture and industrial economy.

The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
藝術立國論，平田織佐

The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
On the Founding of a Nation through Art, Orisa Hirata