本課程將說明藝術產業管理與一般商業管理的差異點。管理的目的是如何拉近藝術與觀賞人的距離！如何運用科技有效推廣和擴大藝術市場。
市場越大就越容易培養更多的藝術家和從事藝術工作者。
教材將以科技產業管理理論為基礎。期中將邀請業界專家分享實務經驗，說明如何有效管理藝術產業。
經由本課程增加管理知識，培養第二專長。This course will explain the differences between artistic industry management and general business management. The purpose of management is how to narrow the distance between art and audience! How to use technology to effectively promote and expand the art market.
The bigger the market, the easier it is to cultivate more artists and art workers.
The textbooks will be based on the management theory of science and technology industry. In the middle of the period, industry experts will be invited to share their practical experience and explain how to effectively manage the art industry.
This course will add management knowledge and cultivate the second senior.
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
Criticizing Art, Terry Barrett
藝術立國，平田織佐。
創造力的極論，村上 隆。
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J. Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
Criticizing Art, Terry Barrett
Art is established, and Hirata is assisted.
The ultimate argument of creativity, Murakami Takashi.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 簡短扼要書寫心得報告。簡短扼要書寫心得報告。 A brief and concise book review. |
60 | 報告中指出授課重點再往上加分 |
