本課程將說明藝術產業管理與一般商業管理的差異點。管理的目的是如何拉近藝術與觀賞人的距離！如何運用科技有效推廣和擴大藝術市場。
市場越大就越容易培養更多的藝術家和從事藝術工作者。
教材將以科技產業管理理論為基礎。期中將邀請業界專家分享實務經驗，說明如何有效管理藝術產業。
經由本課程增加管理知識，培養第二專長。This course will explain the differences between arts industry management and general business management. The purpose of management is to close the distance between art and viewers! How to use technology to effectively promote and expand the art market.
The bigger the market, the easier it is to cultivate more artists and art workers.
The teaching materials will be based on science and technology industry management theory. In the mid-term, industry experts will be invited to share practical experience and explain how to effectively manage the art industry.
Through this course, you can increase your management knowledge and develop your second expertise.
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
Criticizing Art, Terry Barrett
藝術立國，平田織佐。
創造力的極論，村上 隆。
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
Criticizing Art, Terry Barrett
Founding a country through art, Hirata Orisa.
The ultimate theory of creativity, Takashi Murakami.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 簡短扼要書寫心得報告。簡短扼要書寫心得報告。 Write a short and concise report on your experience. |
60 | 報告中指出授課重點再往上加分 |
