課程內容以公關單位企畫活動為主要範圍,涵蓋企劃採訪與編業合作案之規劃,由學生模擬宣傳、行銷策展的企劃活動,透過操作課程學習企劃案寫作方法。The content of the course focuses on the planning activities of public relations units, covering planning interviews and editorial cooperation projects. Students simulate publicity, marketing and exhibition planning activities, and learn how to write project proposals through practical courses.
１、許逸雲譯，高橋憲行著（1990），《創新的企劃力》，台北：書泉。
２、萬義賅譯，三谷耕司、瓦井秀和著（1996），《創意企劃》，台北：小知堂。
３、許長田著（1992），《行銷企劃案實務》，台北：書泉。
1. Translated by Xu Yiyun, written by Nobuyuki Takahashi (1990), "Innovative Planning Power", Taipei: Shuquan.
2. Translated by Wan Yi, written by Mitani Koji and Oai Hidekazu (1996), "Creative Planning", Taipei: Xiaozhitang.
3. Xu Changtian (1992), "Marketing Planning Practice", Taipei: Shuquan.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 檢視企劃案大綱檢視企劃案大綱 Review the business plan outline |
20 | 策展企劃案的細部規劃 |
| 期中考期中考 midterm exam |
20 | |
| 課堂上實作演練課堂上實作演練 Practical exercises in class |
20 | |
| 期末考期末考 final exam |
30 | |
| 出勤紀錄出勤紀錄 Attendance record |
10 |
