This course will introduce critical thinking for reasoned decision making and analyze social media profile in order to help students implement and manage a comprehensive social media strategy for their organization and brand.
Social media not only provides marketers with a means of communicating with their customers, but also a way to express themselves in creative writing as self-media or personal branding.
This course can benefit personal life and career by giving students practical knowledge and valuable insights to create a compelling social media marketing strategy.
This course will introduce critical thinking for reasoned decision making and analyze social media profile in order to help students implement and manage a comprehensive social media strategy for their organization and brand.
Social media not only provides marketers with a means of communicating with their customers, but also a way to express themselves in creative writing as self-media or personal branding.
This course can benefit personal life and career by giving students practical knowledge and valuable insights to create a compelling social media marketing strategy.
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatric ISBN 9781591848073
HILDE A. M. VOORVELD. (2019). BRAND COMMUNICATION IN SOCIAL MEDIA: A RESEARCH AGENDA.JOURNAL OF ADVERTISING. P14-26.
AUSTIN J. FREELEY & DAVID L. STENBERG, ARGUMENTATION AND DEBATE: CRITICAL THINKING FOR REASONED DECISION MAKING (13TH ED., 2014).
ELLISON, N. B., & BOYD, D. (2013). SOCIALITY THROUGH SOCIAL NETWORK SITES. OXFORD HANDBOOK OF INTERNET STUDIES.
DONNA E. ALVERMANN, VICTORIA R. GILLIS, STEPHEN F. PHELPS. (2013). CONTENT AREA READING AND LITERACY: SUCCEEDING IN TODAY”S DIVERSE CLASSROOM.
PARISER, E. (2011). THE FILTER BUBBLE: HOW THE NEW PERSONALIZED WEB IS CHANGING WHAT WE READ ANDHOW WE THINK. CH. 4 THE YOU LOOP.
Supplemented Articles will be distributed
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatric ISBN 9781591848073
HILDE A. M. VOORVELD. (2019). BRAND COMMUNICATION IN SOCIAL MEDIA: A RESEARCH AGENDA.JOURNAL OF ADVERTISING. P14-26.
AUSTIN J. FREELEY & DAVID L. STENBERG, ARGUMENTATION AND DEBATE: CRITICAL THINKING FOR REASONED DECISION MAKING (13TH ED., 2014).
ELLISON, N. B., & BOYD, D. (2013). SOCIALITY THROUGH SOCIAL NETWORK SITES. OXFORD HANDBOOK OF INTERNET STUDIES.
DONNA E. ALVERMANN, VICTORIA R. GILLIS, STEPHEN F. PHELPS. (2013). CONTENT AREA READING AND LITERACY: SUCCEEDING IN TODAY”S DIVERSE CLASSROOM.
PARISER, E. (2011). THE FILTER BUBBLE: HOW THE NEW PERSONALIZED WEB IS CHANGING WHAT WE READ ANDHOW WE THINK. CH. 4 THE YOU LOOP.
Supplemented Articles will be distributed
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| attendanceattendance attendance |
10 | |
| participationparticipation participation |
20 | |
| short writingsshort writings short writings |
10 | |
| presentationpresentation presentation |
30 | |
| examsexams exams |
30 |
