本課程期望培養同學，面對瞬息萬變的未來與社會環境快速變遷，學習「新叢林法則」，站在制高點思考各種問題並預見未來，學習探索數位轉型創新與運用精實創業法則進行商業模式設計，藉由實際參與主題場域之轉型創新與創業專題，學習創新轉型與精實創業相關理論並結合互動式個案教學、實務演講、專案實作與實務競賽，培養同學能具備有動手做的能力(眼高手黑的能耐)、辨識市場機會、掌握創新轉型策略與經營模式分析與設計能力，學會不僅是細枝末節的知識與技能，而是要學會轉型創新與開創的方法，了解企業營運模式與轉型創新的基本知識，解決可能遭遇的困難與挑戰，進而激發學習者之創新與創業精神，開拓未來潛在新事業之動能。
課程特色: 1. 學習方式採課堂講授、實務演講、互動式個案教學與分組創業實務專題等方式交叉進行。 2. 知識學習：掌握「數位創新轉型」「商業模式研究」「創新與創業實作」重點議題之發展。 3.理論學習與實務演練並進。 4.跨領域團隊互動。This course hopes to train students to face the ever-changing future and the rapid changes in the social environment, learn the "New Law of the Jungle", think about various issues from a commanding height and foresee the future, learn to explore digital transformation innovation and use lean entrepreneurial principles to design business models. By actually participating in the transformation, innovation and entrepreneurship topics in the theme field, you can learn the relevant theories of innovation, transformation and lean entrepreneurship and combine it with interactive case teaching, practical lectures, project implementation and practical competitions. , cultivating students to have the ability to do things (the ability to be smart and clever), identify market opportunities, master innovative transformation strategies and business model analysis and design capabilities, and learn not only detailed knowledge and skills, but also learn transformation, innovation and Through innovative methods, students can understand the basic knowledge of business operation models and transformation and innovation, and solve difficulties and challenges they may encounter, thereby stimulating learners’ innovation and entrepreneurial spirit and developing the momentum for potential new businesses in the future.
Course Features: 1. The learning methods include classroom lectures, practical lectures, interactive case teaching and group entrepreneurial practical topics. 2. Knowledge learning: Master the development of key topics such as "Digital Innovation Transformation", "Business Model Research" and "Innovation and Entrepreneurship Implementation". 3. Theoretical study and practical exercises go hand in hand. 4. Cross-disciplinary team interaction.
The Digital Transformation Playbook . Rethink Your Business for the Digital Age
David L. Rogers
Columbia Business School Publishing
課程自製講義與投影片
The Digital Transformation Playbook . Rethink Your Business for the Digital Age
David L. Rogers
Columbia Business School Publishing
Course-made handouts and slides
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與與互動課堂參與與互動 Class participation and interaction |
30 | |
| 期中報告/考試期中報告/考試 Midterm report/exam |
35 | |
| 期末報告/考試期末報告/考試 Final report/exam |
35 |
