景觀設計五(上)課程內涵包含:
1.實際操作景觀規劃專案,以國家風景區整體規劃為例,學習規劃方法論及步驟。
2.整合應用景觀、觀光遊憩資源、觀光遊憩市場的調查及分析的理論及技術於國家風景區規劃的案例。
3.熟悉不同的土地使用適宜性分析理論及方法。
4.培養團隊合作的方式與技巧及景觀專案的管理能力與方法。
The content of Landscape Design V (Part 1) course includes:
1. Practical operation of landscape planning projects, taking the overall planning of national scenic spots as an example, and learning planning methodology and steps.
2. Integrate the theories and techniques of investigation and analysis of landscape, tourism and recreation resources, and tourism and recreation market into cases of national scenic area planning.
3. Be familiar with different land use suitability analysis theories and methods.
4. Cultivate teamwork methods and skills as well as landscape project management capabilities and methods.
景觀與觀光遊憩規劃
1. 曹正 (2015)。遊憩、景觀和環境規劃方法論:四化目標達成法。新北市:華立圖書股份有限公司。
2. 曹正 (2007)。視覺景觀理論。台北市:太倉規劃顧問有限公司。
3. 侯錦雄 (1995)。遊憩區規劃。台北市:地景企業股份有限公司。
4. Clare A. Gunn原著,李英弘、李昌勳(譯)(1999)。觀光規劃:基本原理、概念、案例。台北市:田園城市。
5. 黃書禮 (2000)。生態土地使用規劃。台北市:詹氏書局。
6. Patrick L. Phillips原著,劉麗卿 (譯) (1995)。遊憩設施開發指南-遊艇港‧網球場。台北市:創興。
7. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
8. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
9. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor & Francis.
10. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
11. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.). Washington, DC: Island Press.
觀光休閒遊憩社會、心理、行為、行銷
1. 歐聖榮 編著,(2011)。休閒遊憩:理論與實務。新北市:前程文化。
2. 李素馨、侯錦雄、林宗賢、葉源鎰、黃章展 編著,(2011)。休閒遊憩行為。台北市:華都。
3. 曹勝雄 (2014)。觀光行銷學:產業觀點與實務應用。新北市:前程文化。
4. Philip Kotler & John T. Bowen & James C. Makens原著,尹駿、楊明青審訂(2006),觀光與接待業行銷。台北市:鼎茂。
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
觀光遊憩市場調查
1. 胡政源 (2015)。行銷研究:市場調查與分析。新北市:新文京。
2. 交通部觀光局歷年「國人旅遊狀況調查」。(至2019)
3. 交通部觀光局歷年「來台旅客消費及動向調查」。(至2019)
4. 交通部觀光局歷年「觀光統計年報、月報」。(月報至2019各月)
5. 柯惠新、丁立宏、盧傳熙、蘇志雄、謝邦昌 (2005)。市場調查。台北:台灣知識庫股份有限公司。
規劃案實例:
1. 日月潭國家風景區管理處 (2014)。日月潭國家風景區觀光整體綱要計畫。
Landscape and sightseeing recreation planning
1. Cao, Z. (2015). Recreation, Landscape and Environmental Planning Methodology: Four Modernization Goal Achievement Methods. New Taipei City: Holley Books Co., Ltd.
2. Cao, Z. (2007). Visual Landscape Theory. Taipei City: Taicang Planning Consultants Co., Ltd.
3. Hou, J. H. (1995). Recreation area planning. Taipei City: Landscape Enterprise Co., Ltd.
4. Original work by Clare A. Gunn, translated by Li Yinghong and Li Changxun (1999). Tourism planning: basic principles, concepts, cases. Taipei City: Garden City.
5. Huang Shuli (2000). Ecological land use planning. Taipei City: James Book Company.
6. Original work by Patrick L. Phillips, translated by Liu Liqing (1995). Recreational Facilities Development Guide - Yacht Harbor and Tennis Court. Taipei City: Chuang Hing.
7. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
8. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
9. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor & Francis.
10. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
11. Steiner, F. R. (2012). The living landscape: An ecological approach to landscape planning (2nd ed.). Washington, DC: Island Press.
Tourism, leisure and recreation society, psychology, behavior, marketing
1. Edited by Ou Shengrong, (2011). Leisure and Recreation: Theory and Practice. New Taipei City: Qiancheng Culture.
2. Edited by Li Suxin, Hou Jinxiong, Lin Zongxian, Ye Yuanyi, and Huang Zhangzhan, (2011). Leisure and recreation behavior. Taipei City: Huadu.
3. Cao, Shengxiong (2014). Tourism Marketing: Industrial Perspectives and Practical Applications. New Taipei City: Qiancheng Culture.
4. Original work by Philip Kotler & John T. Bowen & James C. Makens, revised by Yin Jun and Yang Mingqing (2006), Tourism and Hospitality Industry Marketing. Taipei City: Dingmao.
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
Tourism and recreation market research
1. Hu, Z. Y. (2015). Marketing research: market research and analysis. New Taipei City: Xinwenjing.
2. "Chinese Travel Situation Survey" by the Tourism Bureau of the Ministry of Transport over the years. (To 2019)
3. "Survey on Consumption and Trends of Visitors to Taiwan" conducted by the Tourism Bureau of the Ministry of Transport over the years. (To 2019)
4. "Tourism Statistics Annual Report and Monthly Report" of the Ministry of Transport and Tourism Tourism Bureau over the years. (Monthly report to each month of 2019)
5. Ke Huixin, Ding Lihong, Lu Chuanxi, Su Zhixiong, Xie Bangchang (2005). Market research. Taipei: Taiwan Knowledge Base Co., Ltd.
Planning case examples:
1. Sun Moon Lake National Scenic Area Management Office (2014). Sun Moon Lake National Scenic Area Tourism Overall Outline Plan.
評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
---|---|---|
第一次評 圖(規劃方法論) 第一次評 圖(規劃方法論) First review chart (planning methodology) |
20 | 詳評圖成績計算。 |
第二次評 圖(資源調查分析)第二次評 圖(資源調查分析) Second review picture (resource investigation and analysis) |
20 | 詳評圖成績計算。 |
第三次評 圖(合成疊圖)第三次評 圖(合成疊圖) The third review (composite overlay) |
20 | 詳評圖成績計算。 |
筆試筆試 Written test |
30 | 內容包含整體規劃方法論(含合成)、自然、人文、環境/遊憩品質、觀光遊憩市場調查分析法與結果。共分五科,每科各佔20%。 |
出席與課程配合(助教)出席與課程配合(助教) Attend and coordinate with courses (teaching assistant) |
10 | 出席點名與課程配合相關工作,由助教評分。 |