品牌塑造與再塑造課程的宗旨，是藉由實例講解，實作執行的方式，讓學生了解品牌塑造與設計的關係。
品牌設計狹義的來說包括所有跟客戶接觸的五感內容，如體驗設計、流程設計、產品設計、形象設計和CIS識別設計。廣義的來說，品牌是一種塑造形象的策略，例如企業銷售產品需要藉由各種商業策略來達到與消費者的情感交流，像是一個朗朗上口的商業口號，或是一個表達企業精神的影片。
好的品牌設計能夠結合企業商業策略，為品牌經營帶來積極正面的影響力。同時也連帶影響品牌行銷，精準傳達品牌價值予客戶
本課程分為品牌塑造與品牌再塑造兩部分：
品牌塑造：以行銷管理策略為導向，講解品牌的含意，以及如何透過設計塑造一個吸引人的品牌。
品牌再塑造：以人文社會文化為導向，如傳統老店改造，舊設計再翻新為例。The purpose of the branding and rebranding course is to allow students to understand the relationship between branding and design through practical examples and implementation.
In a narrow sense, brand design includes all five-sensory content that comes into contact with customers, such as experience design, process design, product design, image design and CIS identity design. Broadly speaking, branding is an image-building strategy. For example, when a company sells products, it needs to use various business strategies to achieve emotional communication with consumers, such as a catchy business slogan or a video that expresses the corporate spirit. .
Good brand design can combine with corporate business strategies and bring positive influence to brand management. At the same time, it also affects brand marketing and accurately conveys brand value to customers.
This course is divided into two parts: branding and rebranding:
Branding: Guided by marketing management strategies, explain the meaning of brand and how to create an attractive brand through design.
Brand reshaping: guided by humanities, social culture, such as the renovation of traditional old stores and the refurbishing of old designs.
本課程是藉由實例講解，實作執行的方式，讓學生了解品牌塑造與設計的關係。
品牌設計狹義的來說包括所有跟客戶接觸的五感內容，如體驗設計、流程設計、產品設計、形象設計和CIS識別設計。廣義的來說，品牌是一種塑造形象的策略，例如企業銷售產品需要藉由各種商業策略來達到與消費者的情感交流，像是一個朗朗上口的商業口號，或是一個表達企業精神的影片。
好的品牌設計能夠結合企業商業策略，為品牌經營帶來積極正面的影響力。同時也連帶影響品牌行銷，精準傳達品牌價值予客戶。
本課程分為品牌塑造與品牌再塑造兩部分：
品牌塑造：以行銷管理策略為導向，講解品牌的含意，以及如何透過設計塑造一個吸引人的品牌。
品牌再塑造：以人文社會文化為導向，如傳統老店改造，舊設計再翻新為例。
This course allows students to understand the relationship between branding and design through practical examples and implementation.
In a narrow sense, brand design includes all five-sensory content that comes into contact with customers, such as experience design, process design, product design, image design and CIS identity design. Broadly speaking, branding is an image-building strategy. For example, when a company sells products, it needs to use various business strategies to achieve emotional communication with consumers, such as a catchy business slogan or a video that expresses the corporate spirit. .
Good brand design can combine with corporate business strategies and bring positive influence to brand management. At the same time, it also affects brand marketing and accurately conveys brand value to customers.
This course is divided into two parts: branding and rebranding:
Branding: Guided by marketing management strategies, explain the meaning of brand and how to create an attractive brand through design.
Brand reshaping: guided by humanities, social culture, such as the renovation of traditional old stores and the refurbishing of old designs.
教師自備簡報
Teacher-prepared presentation
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率出席率 Attendance |
30 | |
| 成果發表成果發表 Results published |
70 |
