品牌塑造與再塑造課程的宗旨，是藉由實例講解，實作執行的方式，讓學生了解品牌塑造與設計的關係。
品牌設計狹義的來說包括所有跟客戶接觸的五感內容，如體驗設計、流程設計、產品設計、形象設計和CIS識別設計。廣義的來說，品牌是一種塑造形象的策略，例如企業銷售產品需要藉由各種商業策略來達到與消費者的情感交流，像是一個朗朗上口的商業口號，或是一個表達企業精神的影片。
好的品牌設計能夠結合企業商業策略，為品牌經營帶來積極正面的影響力。同時也連帶影響品牌行銷，精準傳達品牌價值予客戶
本課程分為品牌塑造與品牌再塑造兩部分：
品牌塑造：以行銷管理策略為導向，講解品牌的含意，以及如何透過設計塑造一個吸引人的品牌。
品牌再塑造：以人文社會文化為導向，如傳統老店改造，舊設計再翻新為例。The purpose of the brand-shaping and reshaping course is to use example explanations and implementation methods to enable students to understand the relationship between brand-shaping and design.
Brand design includes all five-inspired content that contacts customers, such as experience design, process design, product design, image design and CIS identification design. In terms of broad terms, brand is a strategy to shape the image. For example, corporate sales of products require emotional communication with consumers through various business strategies, such as a catchy business account or a video expressing the spirit of the enterprise.
A good brand design can combine corporate business strategies and bring positive impact to brand operations. At the same time, it also affects brand marketing and accurately conveys brand value to customers
This course is divided into two parts: brand building and brand reshaping:
Branding: Based on marketing management strategies, explain the meaning of the brand and how to create an attractive brand through design.
Brand reshaping: Taking humanities and social culture as the direction, such as the renovation of traditional old stores and the renovation of old designs as an example.
本課程是藉由實例講解，實作執行的方式，讓學生了解品牌塑造與設計的關係。
品牌設計狹義的來說包括所有跟客戶接觸的五感內容，如體驗設計、流程設計、產品設計、形象設計和CIS識別設計。廣義的來說，品牌是一種塑造形象的策略，例如企業銷售產品需要藉由各種商業策略來達到與消費者的情感交流，像是一個朗朗上口的商業口號，或是一個表達企業精神的影片。
好的品牌設計能夠結合企業商業策略，為品牌經營帶來積極正面的影響力。同時也連帶影響品牌行銷，精準傳達品牌價值予客戶。
本課程分為品牌塑造與品牌再塑造兩部分：
品牌塑造：以行銷管理策略為導向，講解品牌的含意，以及如何透過設計塑造一個吸引人的品牌。
品牌再塑造：以人文社會文化為導向，如傳統老店改造，舊設計再翻新為例。
This course is a practical explanation and implementation method to allow students to understand the relationship between branding and design.
Brand design includes all five-inspired content that contacts customers, such as experience design, process design, product design, image design and CIS identification design. In terms of broad terms, brand is a strategy to shape the image. For example, corporate sales of products require emotional communication with consumers through various business strategies, such as a catchy business account or a video expressing the spirit of the enterprise.
A good brand design can combine corporate business strategies and bring positive impact to brand operations. At the same time, it also affects brand marketing and accurately conveys brand value to customers.
This course is divided into two parts: brand building and brand reshaping:
Branding: Based on marketing management strategies, explain the meaning of the brand and how to create an attractive brand through design.
Brand reshaping: Taking humanities and social culture as the direction, such as the renovation of traditional old stores and the renovation of old designs as an example.
教師自備簡報
Teacher's self-reservation brief
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率出席率 Attendance rate |
30 | |
| 成果發表成果發表 Results Publishing |
70 |
