商品設計的最終要能透過銷售達成,設計師除了企劃能力,設計能力、國際觀,對於產品市場以及商品銷售必須要有基礎概念,才能橫向溝通發揮設計創意的最佳價值,為公司及商品謀取最大效益。
本課程藉由如何看市場 / 了解營銷人員銷售語言 / 認識如何銷售商品,來反思如何利用設計服務,來協助達成設計商品的銷售,以講師與客戶接觸的經驗,希望帶給設計系學生設計的市場概念。
The ultimate goal of product design must be achieved through sales. In addition to planning capabilities, designers must have basic concepts for product markets and product sales in order to communicate and develop the best value of design creativity and maximize benefits for the company and products.
This course reflects on how to view the market / understand the language of marketing personnel selling / know how to sell goods, reflects on how to use design services to help achieve the sales of design products, and teaches the experience of contacting customers, hoping to bring the market concept of design students to design.
授課老師自編教材
Teaching teachers self-edited textbooks
評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
---|---|---|
隨堂作業隨堂作業 Works in the Hall |
60 | 依課程進度不定期安排隨堂練習 |
期末報告期末報告 Final report |
40 | 做一商品銷售提案 |