本課程以落實場域中產品的情感設計之調查。首先從探討產品所帶來的情感心理的本質，到掌握心理要因的方法論，進而透過實際案例的介紹來了解商品開發設計的技術，並利用方法論針對具特色之生活達人進行調查，並將所得之產品中的情感心理因子轉化於設計提案。本課程不只是「以人為本」，更本著以「仁」為本，讓學生深入接觸生活達人的生活與價值觀，藉此提高設計師的敏銳度，以及發現一般人所不知道的具價值的生活樣態。This course aims to investigate the emotional design of products in the field. First, we start by exploring the nature of the emotions and psychology brought about by the product, and then mastering the methodology of psychological factors. Then, we learn about the technology of product development and design through the introduction of actual cases, and use the methodology to conduct surveys on unique life experts, and compare the results obtained. The emotional and psychological factors in the product are transformed into design proposals. This course is not only "people-oriented", but also based on "benevolence", allowing students to have in-depth contact with the lives and values of life masters, thereby improving the sensitivity of designers and discovering valuable ways of life that ordinary people do not know. state.
產品設計除了造形、色彩、質感與紋路來吸引消費者所購買，在產品設計的階段可掌握消費者情感所期盼之產品，亦是重要的課題之一。本課程經由老師的導引藉由目前生活週遭產品如何掌握消費情感進入探討，找出消費者情感所期望之設計，進而重新設計產品或是規劃新產品來因應市場需求。學生藉由案例探討來掌握目前產品情感動向，並設計出一款因應消費者情感需求之產品。
新的研究顯示，有吸引力的東西的確會比較好用！
每當我們接觸到一個產品，決定我們能否接受的不單是它有什麼功能，還包括它有多好看、有沒有忠實地反映我們的形象，或甚至喚起美好的回憶。這就是為什麼有人願意花大把鈔票買昂貴的手工錶、名牌包，而其實便宜的電子錶或提袋也能滿足相同的功能需求。
為了解釋情感因素在設計領域扮演的角色，本課程探討情感元素的三種不同層面：包含本能的（產品的外觀式樣與質感）、行為的（產品的功能）和反思的（個人的感受與想法），並提出因應不同層面的設計原則。
In addition to the shape, color, texture and texture of product design to attract consumers to buy, in the product design stage, it is also one of the important topics to grasp the products that consumers emotionally expect. Under the guidance of the teacher, this course will explore how to grasp consumer emotions through the current products around our lives, find out the designs expected by consumers' emotions, and then redesign products or plan new products to meet market demand. Students use case studies to understand current product emotional trends and design a product that responds to consumers' emotional needs.
New research shows that attractive things do work better!
Whenever we come into contact with a product, what determines whether we accept it or not is not just what it does, but also how good it looks, whether it faithfully reflects our image, or even evokes good memories. This is why some people are willing to spend a lot of money to buy expensive handmade watches and designer bags, but in fact, cheap electronic watches or handbags can also meet the same functional needs.
In order to explain the role of emotional factors in the field of design, this course explores three different levels of emotional elements: visceral (the appearance and texture of the product), behavioral (the function of the product) and reflective (personal feelings and thoughts). , and put forward design principles corresponding to different levels.
1.魅力工學研究 海文堂出版。
2.Eric Arnould, Linda Price, and George Zinkhan (2002), Consumers, 2e, by McGraw-Hill Companies, Inc.
3.多變量分析，黃俊英，中國經濟企業研究所，2000。
4.SPSS統計應用實務，吳明隆，松崗，2001。
5.個人講義。
6.劉錦秀,江裕真譯(大前研一著,2006), 2006, M 型社會, 商周出版(城邦文化)
7.高子梅譯( Joel A. Barker and Scott W. Erickson 著,2005), 2006, 預見五種未來科技, 臉譜出版(城邦文化)
8.唐錦超譯( Everett M. Rogers 著, 2003), 2006, 創新的擴散, 遠流出版
9.張美惠譯(Alvin and Heidi Toffler著,2006), 2007, 財富革命 Wealth 3.0, 時報出版
10.陳佳伶譯( Richard Layard 著,2005), 2006, 快樂經濟學, 經濟新潮社出版
11.J. Paul Peter and Jerry C. Olson (2007), Consumer Behavior and Marketing Strategy, 8e, by McGraw-Hill Companies, Inc. [ 祝道松、洪晨桓、陳俋綱譯，消費者行為，第八版，滄海書局 ]
12.廖淑伶 (2007), 消費者行為-理論與實務, 前程文化事業有限公司
1. Charming Engineering Research Published by Haiwendo.
2. Eric Arnould, Linda Price, and George Zinkhan (2002), Consumers, 2e, by McGraw-Hill Companies, Inc.
3. Multivariate analysis, Huang Junying, China Economic and Enterprise Research Institute, 2000.
4.SPSS statistical application practice, Wu Minglong, Songgang, 2001.
5. Personal handouts.
6. Liu Jinxiu, translated by Jiang Yuzhen (written by Ohmae Kenichi, 2006), 2006, M-shaped society, Shang and Zhou Publishing House (city-state culture)
7. Translated by Gao Zimei (written by Joel A. Barker and Scott W. Erickson, 2005), 2006, Foreseeing Five Future Technologies, Facebook Publishing (City-State Culture)
8. Translated by Tang Jinchao (written by Everett M. Rogers, 2003), 2006, Diffusion of Innovation, Yuanliu Publishing
9. Translated by Zhang Meihui (written by Alvin and Heidi Toffler, 2006), 2007, Wealth 3.0, published by The Times
10. Translated by Chen Jialing (written by Richard Layard, 2005), 2006, Happy Economics, published by Economic New Trends Press
11.J. Paul Peter and Jerry C. Olson (2007), Consumer Behavior and Marketing Strategy, 8e, by McGraw-Hill Companies, Inc. [Translated by Zhu Daosong, Hong Chenhuan, and Chen Yugang, Consumer Behavior, 8th Edition, Canghai Book Company]
12.Liao Shuling (2007), Consumer Behavior-Theory and Practice, Qiancheng Cultural Industry Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|
