近幾年，產業變遷快速，過去所認知的"產品"定義，也已從單純實體產品延伸到虛擬產品(如UI)、虛實整合(IoT)、甚至到服務設計等等。在產品面向轉向多元化的同時，必須具備敏銳的觀察力、熟練的創意運用工具、決策分析能力、及將概念實體呈現於產品上等能力，以因應社會變遷。本課程將著重於產品開發前期的Ideation 階段，以Design Thinking 架構為主、混合各類型prototype製作、並且實際歸納將Concept description 轉化為 Design specification等。於課堂上將整合理論說明、案例介紹、並且實際演練團體創作，完成3個設定題目產出。
課堂練習工具參考: Brain-writing, Brain-storming, A day in a life, Journey map, Storyboarding, Morphological analysis, Scenario analysis, Persona analysis, 6 hats thinking.
In recent years, the industry has changed rapidly, and the "product" definition recognized in the past has also extended from a single pure product to virtual products (such as UI), virtual integration (IoT), and even service design, etc. While the product is moving towards diversification, it is necessary to have sensitive observation, skilled creative application tools, decision-making and analysis capabilities, and the ability to present the concepts in the product to meet social changes. This course will focus on the Ideation stage in the early stage of product development, mainly design Thinking architecture, mix various prototypes to produce, and actually convert Concept description into Design specification, etc. In the classroom, we will integrate and provide a comprehensive explanation, case introduction, and actual training group creation, and complete 3 set topics.
References to class training tools: Brain-writing, Brain-storming, A day in a life, Journey map, Storyboarding, Morphological analysis, Scenario analysis, Persona analysis, 6 hats thinking.
從美學、功能、合理性的基本要求下，訓練創意發想過程的速度和設計符號整合能力。期能使創作跳脫理性主義的思維，更純熟運用多元符碼展現作品之深度或表現趣味性及文化性。
主要內容：
籍由觀摩國際知名設計作品，激發創作動能，再經由腦力激盪(Brain Storming)的過程，或經由劇本式導引設計，進行快速提案。以訓練其美學鑑賞.創意發想.表達溝通和集體創作能力,並探討設計的多元可能性。
From the basic requirements of aesthetics, function and rationality, train the speed of creative ideas and the ability to integrate design symbols. In order to make the creation go beyond rational thinking, and to use multiple symbols to develop the depth or interest and culture of the work.
Main content:
It uses the famous design works in Morgan Storming to stimulate creative energy, then conduct quick proposals through the process of brain stimulation, or guided by this script. Use training to cultivate their aesthetics and creative ideas, express communication and collective creative abilities, and explore the diverse possibilities of design.
1. 設計思考改造世界 Tim Brown ISBN 978-957-08-3655-4
1. Design and thinking to transform the world Tim Brown ISBN 978-957-08-3655-4
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂分組作業1課堂分組作業1 Classroom division operation 1 |
35 | 作業評分標準 1. 創意度(50%) 2. 表現手法及完成度 (20%) 3. 討論參與度(30%) |
| 課堂分組作業2課堂分組作業2 Classroom division operations 2 |
35 | 作業評分標準 1. 創意度(50%) 2. 表現手法及完成度 (20%) 3. 討論參與度(30%) |
| 個人設計研究報告個人設計研究報告 Personal Design Research Report |
30 | 作業評分標準 1. 創意度(50%) 2. 表現手法及完成度 (20%) 3. 討論參與度(30%) |
