2575 - 手創設計與行銷
Design for Handmade and Marketing
教育目標 Course Target
體驗經濟來臨,消費者從被動的產品使用者轉為主動的產品設計者。產品本身除了達到獨特性形態、風格與功用之外,更強調情感、體驗、參與與限量,以達到使用者更高層次的需求滿足。本課程能學習運用多元的工業材料、市場分析、造形美學、色彩應用、風格塑造與創作,培養學生設計手創品牌風格及市場行銷的整合能力,培養學生學習手創設計工作者的創意思考、設計製造、工作流程、行銷工作與經營模式。
With the advent of the experience economy, consumers have shifted from passive product users to active product designers. In addition to achieving unique form, style and function, the product itself also emphasizes emotion, experience, participation and limited edition to meet the needs of users at a higher level. This course can learn to use a variety of industrial materials, market analysis, aesthetics, color application, style shaping and creation, cultivate students' integration ability in designing hand-made brand styles and marketing, and train students to learn the creative thinking, design and manufacturing, work process, marketing work and business model of hand-made design workers.
課程概述 Course Description
體驗經濟的來臨,消費者從被動的產品使用者進階轉變為主動的產品設計者。產品本身除了達到獨特性形態、風格與功用之外,更強調觸感、手感與限量,以達到使用者更高層次的需求滿足。本課程之核心即在於利用使用者接續概念,創造產品具有接續設計與接續製造之功能。學習過程中從能運用多元的工業材料,市場分析、造形美學、色彩應用、風格塑造與手藝創作,培養學生設計、手藝與手創品牌風格塑造的整合能力。
With the advent of the experience economy, consumers have advanced from passive product users to active product designers. In addition to achieving unique form, style and function, the product itself also emphasizes touch, feel and limited quantity to meet the needs of users at a higher level. The core of this course is to use the concept of user continuity to create products with the functions of continuous design and continuous manufacturing. During the learning process, students will be able to use a variety of industrial materials, market analysis, aesthetics, color application, style shaping and craft creation to cultivate students' integrated abilities in design, craftsmanship and hand-made brand style creation.
參考書目 Reference Books
1.flyingV團隊、經濟日報記者群著(2014)。我挺, 你做得到! 群眾募資:30個成功個案的15個關鍵祕。新北市:經濟日報。
2.默德威娜.瑞絲摩格(Modwenna Rees-Mogg) (2014)。群眾募資第一本實戰寶典:完全剖析募資流程22個關鍵步驟,郭恬君譯。臺北市:商周。
1. Written by flyingV team and Economic Daily reporters (2014). I support it, you can do it! Crowdfunding: 15 key secrets from 30 successful cases. New Taipei City: Economic Daily.
2. Modwenna Rees-Mogg (2014). The first practical guide to crowdfunding: a complete analysis of the 22 key steps in the fundraising process, translated by Guo Tianjun. Taipei City: Shang and Zhou Dynasties.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
平時成績 usual results |
40 | |
期中發表 Published mid-term |
25 | |
期末發表 Published at the end of term |
25 | |
總銷售額 total sales |
10 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2575
- 學分 Credit: 0-2
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上課時間 Course Time:Tuesday/7,8[工設館]
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授課教師 Teacher:呂佳珍
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修課班級 Class:工設系2
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