本課程在使碩士班學生了解如何以一套概念、程序和工具，協助公共組織發展運作的策略，使之對環境的變化有所警覺，並更為有效地配置組織內部有限的資源，進而取得能夠永續的競爭優勢。然而，相對於於策略規劃與管理在私部門早已廣泛運用，公共組織中除研考單位因職司「中程施政計畫」，而必須運用、體現策略的規劃與管理，餘多無緣觸及，因此在進度安排上，修課同學首先將熟習一般私部門在包括願景與使命、內外環境評估、策略選擇與分析等要項的策略規劃，以及策略執行與策略評估等各階段所涉及的基本概念；其次再特別針對公共部門進行策略規劃應行面對的相關議題，加以探討，最後則就授課教師所給定期末實作題，分組完成足以展現應用、分析全期所學的期末報告，與負責評論同學相互對話，期能有助於修課同學掌握當前組織生存與發展的關鍵。This course provides insights into how to help public organizations develop their operations with a set of concepts, procedures and tools, so that they can be more aware of environmental changes, and more effectively configure limited resources within the organization to achieve success A competitive advantage that can last forever. However, compared with the fact that strategic planning and management have long been widely used in the private sector, in public organizations, except for the study and examination units, due to the department's "mid-course policy planning", they must use and implement the planning and management of strategies, and many of them are unintentionally exposed. Therefore, in terms of progress arrangement, students in the course will first become familiar with the strategic planning of general private offices including landscape and mission, internal and external environment assessment, strategy selection and analysis, and strategies, as well as strategies, as well as strategies, including planning and planning for the general private sector, including landscape and mission, internal and external environment assessment, internal and external environment evaluation, strategy selection and analysis, and Briefly implement the basic concepts involved in various stages such as strategy evaluation; secondly, we will discuss the relevant issues facing the strategic planning of the public department, and finally, we will give regular final tasks to the teachers, and complete the division of the grouping. Showing application, analyzing the final report of the entire period, and talking to the responsible evaluators, will help students in class master the key points of current organizational survival and development.
司徒達賢，2003，策略研究：理論與應用，台北市：出版社。
哈佛商業評論出版之各類企業經營管理策略案例
Situ Daqin, 2003, Strategic Research: Theory and Application, Taipei City: Publishing House.
Harvard Business Review and Publishing Business Management Strategy Cases of Various Enterprises
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末實作(書面及口頭)報告期末實作(書面及口頭)報告 Final implementation (letter and oral) report |
40 | |
| 指定閱讀材料導讀與課堂參與指定閱讀材料導讀與課堂參與 Designated reading materials guide reading and class participation |
20 | |
| 期末實作報告評論期末實作報告評論 Final period implementation report review |
40 |
