1340 - 策略管理 英授 Taught in English
Strategic Management
教育目標 Course Target
This course is designed to be integrative, drawing upon foundational material to which you have been exposed in core curriculum courses. Instead of focusing on technical details of personnel management, the course orientation will be both analytical and managerial, highlighting the development of concepts that can increase effectiveness in developing policies and practices that managers can use to enhance the performance in every organization.
This course is designed to be integrated, drawing upon foundational material to which you have been exposed in core curriculum courses. Instead of focusing on technical details of personnel management, the course orientation will be both analytical and managerial, highlighting the development of concepts that can increase effectiveness in developing policies and practices that managers can use to enhance the performance in every organization.
課程概述 Course Description
策略管理為企業管理領域的高階整合性課程,是經營者決定經營什麼事業,事業如何經營,才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成,策略執行與策略控制三部分。
Strategic management is a high-level integrated course in the enterprise management field. It is a high-level course for operators to decide what business to run and how to run the business in order to make profits, grow or survive. The course content covers three parts: policy formation, policy execution and policy control.
參考書目 Reference Books
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.(中譯本:『策略管理』,譯者: 朱文儀/陳建男,華泰文化出版)
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. (Chinese translation: "Strategic Management", translated by: Zhu Wenyan/Chen Jiannan, published by Huatai Culture)
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Class participation Class participation |
30 | |
Case Presentation Case Presentation |
30 | |
Final Project Final Project |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1340
- 學分 Credit: 0-3
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上課時間 Course Time:Monday/6,7,8[M230]
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授課教師 Teacher:李佳蓉
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修課班級 Class:國貿系2-4
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選課備註 Memo:英語授課。
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