This course is designed to be integrative, drawing upon foundational material to which you have been exposed in core curriculum courses. Instead of focusing on technical details of personnel management, the course orientation will be both analytical and managerial, highlighting the development of concepts that can increase effectiveness in developing policies and practices that managers can use to enhance the performance in every organization.This course is designed to be integrative, drawing upon foundational material to which you have been exposed in core curriculum courses. Instead of focusing on technical details of personnel management, the course orientation will be both analytical and managerial, highlighting the development of concepts that can increase effectiveness in developing policies and practices that managers can use to enhance the performance in every organization.
策略管理為企業管理領域的高階整合性課程，是經營者決定經營什麼事業，事業如何經營，才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成，策略執行與策略控制三部分。
Strategic management is a high-level integrated course in the field of business management. It is an advanced course for managers to decide what business to run and how to run the business in order to profit, grow or survive. The course content covers three parts: strategy formation, strategy execution and strategy control.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.（中譯本：『策略管理』，譯者： 朱文儀/陳建男，華泰文化出版）
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. (Chinese translation: "Strategic Management", Translator: Zhu Wenyi/Chen Jiannan, Huatai Culture Publishing)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class participationClass participation class participation |
30 | |
| Case PresentationCase Presentation case presentation |
30 | |
| Final ProjectFinal Project final project |
40 |
