隨著數位經濟時代的來臨，網路創業或行動創業已經蔚為潮流趨勢，創業成功的案例也常被報章媒體爭相報導。然而，網路創業真的有這麼容易嗎？創業者又該具備哪些知識？該如何善用數位工具的優勢進行精準行銷呢？本課程從「個案」、「理論」、與「實務」多元面向，講授如何利用雲端應用,社群行銷,分享經濟及Big Data(海量資料)的概念，協助企業進行創新創業活動，並透過雲端創業成功的個案研究，逐步解說數位行銷的秘訣。因此，課程將介紹如何利用時下網路新媒體的力量，將「個人創意」 轉變為「團隊創新」的力量，並成功的將創新應用於「創業活動」，進而產生實質的效益與利潤。With the advent of the digital economy era, online entrepreneurship or mobile entrepreneurship has become a trend, and successful entrepreneurial cases are often reported by newspapers and media. However, is it really that easy to start an online business? What knowledge should entrepreneurs have? How to make good use of the advantages of digital tools for precise marketing? This course is diversified from "cases", "theory" and "practical" aspects, teaching how to use cloud applications, social marketing, sharing economy and Big Data (massive data) concepts to help companies carry out innovative and entrepreneurial activities, and use the cloud to Case studies of entrepreneurial success, step by step explanation of the secrets of digital marketing. Therefore, the course will introduce how to use the power of current Internet new media to transform "personal creativity" into the power of "team innovation" and successfully apply innovation to "entrepreneurial activities" to generate substantial benefits and profits.
雲端創業術/碁峰
數位行銷/五南
網路行銷/松岡
Digital Marketing/ Pearson（高立）
Cloud Entrepreneurship/Qi Feng
Digital Marketing/Wu Nan
Internet Marketing/Matsuoka
Digital Marketing/ Pearson (Gaoli)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 學期報告學期報告 term report |
35 | 分組 |
| 個案研討個案研討 case study |
30 | 課堂研討 |
| 課堂參與課堂參與 class participation |
35 | 出席率及課堂互動 |
