1336 - 企業公共關係
Corporate Public Relations
教育目標 Course Target
1. 同學瞭解當前國際企業管理的重要理論與基本概念。
2. 幫助同學建立國際企業管理策略之企劃基礎。
3. 藉由個案、影片與課堂的互動討論,加深同學行銷的專業能力與學習興趣。
1. Students understand the important theories and basic concepts of current international enterprise management.
2. Help students establish a planning foundation for international enterprise management strategies.
3. Through interactive discussions between cases, videos and classes, deepen the professional ability and learning interest of students in marketing.
課程概述 Course Description
國際/全球管理是多元文化或跨文化環境的規劃,組織,領導,和控制程序;探討多元文化或跨文化環境,發展經營管理策略,設計及營運管理系統,和管理人力資源,以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法,培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/global management is a multicultural or cross-cultural environment planning, organization, leadership, and control procedures; explore multicultural or cross-cultural environments, develop business management strategies, design and operation management systems, and manage human resources to ensure long-lasting competitive advantages.
Use the "course lecture" and "case discussion" teaching methods in a comprehensive manner to cultivate global strategy management capabilities to analyze the operating environment and planning of the international/global market and to implement international/global strategies.
參考書目 Reference Books
于卓民,「國際企業:環境與管理」(四版),華泰文化,2013。
Yu Zhuomin, “International Enterprise: Environment and Management” (Fourth Edition), Huatai Culture, 2013.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
課堂參與 Class Participation |
30 | |
講座心得與小組章節報告 Talk about the experience and group chapter report |
25 | |
期中報告 Midterm Report |
25 | |
期末考 Final exam |
20 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1336
- 學分 Credit: 0-3
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上課時間 Course Time:Monday/5,6,7[M134]
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授課教師 Teacher:王友民
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修課班級 Class:國貿系2-4
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選課備註 Memo:欲加選者,第1週出席,優先選課。
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