1. 同學瞭解當前國際企業管理的重要理論與基本概念。
2. 幫助同學建立國際企業管理策略之企劃基礎。
3. 藉由個案、影片與課堂的互動討論，加深同學行銷的專業能力與學習興趣。
1. Students understand the important theories and basic concepts of current international enterprise management.
2. Help students establish a planning foundation for international enterprise management strategies.
3. Through interactive discussions between cases, videos and classes, deepen the professional ability and learning interest of students in marketing.
國際/全球管理是多元文化或跨文化環境的規劃，組織，領導，和控制程序；探討多元文化或跨文化環境，發展經營管理策略，設計及營運管理系統，和管理人力資源，以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法，培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/global management is the planning, organization, leadership, and control procedures for a multicultural or cross-cultural environment; explore multicultural or cross-cultural environments, develop business management strategies, design and operation management systems, and manage human resources to ensure long-lasting Competitive advantages.
Use the "course lecture" and "case discussion" teaching methods in a comprehensive manner to cultivate global strategy management capabilities to analyze the operating environment and planning of the international/global market and to implement international/global strategies.
于卓民，「國際企業:環境與管理」（四版），華泰文化，2013。
Yu Zhuomin, “International Enterprise: Environment and Management” (Fourth Edition), Huatai Culture, 2013.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 講座心得與小組章節報告講座心得與小組章節報告 Talk about the experience and group chapter report |
25 | |
| 期中報告期中報告 Midterm Report |
25 | |
| 期末考期末考 Final exam |
20 |
