1. 同學瞭解當前國際企業管理的重要理論與基本概念。
2. 幫助同學建立國際企業管理策略之企劃基礎。
3. 藉由個案、影片與課堂的互動討論，加深同學行銷的專業能力與學習興趣。

1. Students understand the important theories and basic concepts of current international business management.
2. Help students establish the planning foundation of international business management strategies.
3. Through case studies, videos and interactive discussions in class, students can deepen their professional abilities and learning interests in marketing.

國際/全球管理是多元文化或跨文化環境的規劃，組織，領導，和控制程序；探討多元文化或跨文化環境，發展經營管理策略，設計及營運管理系統，和管理人力資源，以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法，培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。

International/global management is the planning, organizing, leading, and controlling procedures for multicultural or cross-cultural environments; exploring multicultural or cross-cultural environments, developing business management strategies, designing and operating management systems, and managing human resources to ensure lasting competitive advantage.
Comprehensive use of "course lectures" and "case discussion" teaching methods to cultivate global strategic management capabilities in analyzing the business environment of the international/global market and planning and executing international/global strategies.

于卓民，「國際企業:環境與管理」（四版），華泰文化，2013。

Yu Zhuomin, "International Enterprises: Environment and Management" (4th edition), Huatai Culture, 2013.