This is an advanced course in service science and marketing. The objective is to help students become familiar with service innovation and design thinking through discussion, co-creation, and videos. The key concepts include theories of service design, service marketing and technology management in service industry.

This is an advanced course in service science and marketing. The objective is to help students become familiar with service innovation and design thinking through discussion, co-creation, and videos. The key concepts include theories of service design, service marketing and technology management in service industry.

統計方法是現今計量科學研究中最常用的方法之一，但是，隨著科技的進步、套裝軟體的發達，同學可以很容易的處理一些基本資料的分析及推論，但並不全然了解方法背後之理論基礎。因此，本課程的主要目的是建立同學能獲正確的統計基本概念。盡量以簡單、生動且易於了解的方式講授課程內容進而引發同學學習之興趣，避免艱深的內容和太多的數學推導。本課程內容包含：
1. 敘述統計：關於數據資料的描述及整理。
2. 機率論：統計推論的基礎。
3. 假設檢定。
4. 變方分析與實驗設計。
5. 迴歸分析。

Statistical methods are one of the most commonly used methods in today's quantitative scientific research. However, with the advancement of technology and the development of packaged software, students can easily handle the analysis and inference of some basic data, but they do not fully understand the theoretical basis behind the methods. Therefore, the main purpose of this course is to enable students to acquire correct basic concepts of statistics. Try to teach the course content in a simple, vivid and easy-to-understand way to arouse students' interest in learning, and avoid difficult content and too many mathematical deductions. This course content includes:
1. Narrative statistics: description and organization of data.
2. Probability theory: the basis of statistical inference.
3. Hypothesis test.
4. Variation analysis and experimental design.
5. Regression analysis.

1. Stickdorn and Schneider (2012). This is Service Design Thinking: Basics, Tools, Cases. ISBN: 978-1-118-15630-8.
2. Stickdorn et al. (2018). This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World, ISBN: 978-1491927182.
3. Tim Brown (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, ISBN:978-957-08-3655-4.

1. Stickdorn and Schneider (2012). This is Service Design Thinking: Basics, Tools, Cases. ISBN: 978-1-118-15630-8.
2. Stickdorn et al. (2018). This Is Service Design Doing: Applying Service Design and Design Thinking in the Real World, ISBN: 978-1491927182.
3. Tim Brown (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, ISBN:978-957-08-3655-4.