1310 - 商用英文(一)

Business English (I)

教育目標 Course Target

On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

On completion of the course, the students should be able to
a) display their conversational ability by comfortable talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

課程概述 Course Description

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories include: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.

參考書目 Reference Books

Textbook: Intelligent Business course book upper-intermediate
by Tonya Trappe & Graham Tullis, 2018, Pearson publication

Textbook: Intelligent Business course book upper-intermediate
by Tonya Trappe & Graham Tullis, 2018, Pearson publication

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Midterm
Midterm
20 Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
Final
Final
20 Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
In Class
In Class
60 Group Case Study: 20% Oral Presentation (10%) Written Report (10%) Quizzes: Vocabulary, Dictation, & Listening Comprehension 20% Homework: Vocabulary & Writing 10% Participation: Attendance, Q-&-As, & Discussion 10%

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1310
  • 學分 Credit: 2-2
  • 上課時間 Course Time:
    Monday/3,4[M218]
  • 授課教師 Teacher:
    楊琇茹
  • 修課班級 Class:
    國貿系2C
  • 選課備註 Memo:
    另行分班
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 26 人

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