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course information of 109 - 2 | 1310 Business English (I)(商用英文(一))

1310 - 商用英文(一) Business English (I)


教育目標 Course Target

On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business. On completion of the course, the students should be able to a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on; b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.


課程概述 Course Description

Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.
Have students analyze various aspects and concepts of management, international business theory, marketing, and business ethics. Exposure to a variety of related theories includes: relationship learning, strategic leadership, global logistics, partner selection, trust, commitment, relationship memory, etc.


參考書目 Reference Books

Textbook: Intelligent Business course book upper-intermediate
by Tonya Trappe & Graham Tullis, 2018, Pearson publication

textbook: intelligent business course book upper-intermediate by Tonya trap PE & Graham TU Rolex, 2018, Pearson publication


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Midterm Midterm
midterm
20 Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
Final Final
final
20 Vocabulary, Dictation, Listening Comprehension, & Biz Letter Writing
In ClassIn Class
in class
60 Group Case Study: 20% Oral Presentation (10%) Written Report (10%) Quizzes: Vocabulary, Dictation, & Listening Comprehension 20% Homework: Vocabulary & Writing 10% Participation: Attendance, Q-&-As, & Discussion 10%

授課大綱 Course Plan

Click here to open the course plan. Course Plan
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相似課程 Related Course

必修-1301 Business English (I) / 商用英文(一) (國貿系2A,授課教師:林嬑㼸,二/6,7[M230])
必修-1302 Business English (I) / 商用英文(一) (國貿系2A,授課教師:羅愛倫,二/1,2[M217])
必修-1305 Business English (I) / 商用英文(一) (國貿系2B,授課教師:Donald Gotcher,四/6,7[M217])
必修-1306 Business English (I) / 商用英文(一) (國貿系2B,授課教師:羅愛倫,二/3,4[M217])
必修-1309 Business English (I) / 商用英文(一) (國貿系2C,授課教師:Donald Gotcher,四/3,4[M217])

Course Information

Description

學分 Credit:2-2
上課時間 Course Time:Monday/3,4[M218]
授課教師 Teacher:楊琇茹
修課班級 Class:國貿系2C
選課備註 Memo:另行分班
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 26 person in the class.
目前選課人數為 26 人。

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