個案教學向來為管理領域重要之教學方法，透過對管理實務個案的研討，可讓同學將理論與實務結合，除可訓練其個人獨立思考分析的能力外，更可培養與他人協調溝通的能力，提昇團隊合作的精神。並鼓勵學生參加跨校管理個案競賽，不但可落實個案教學方案，透過競賽活動的舉辦，讓同學在準備比賽的過程中有體驗個案分析的機會外，透過與其他學校老師、學生的互動，更可增進學術與實務的視野，達成學術交流的目的。Case teaching has always been an important teaching method in the management field. Through the discussion of practical management cases, students can combine theory and practice. In addition to training their personal independent thinking and analysis abilities, they can also cultivate their ability to coordinate and communicate with others. Promote the spirit of teamwork. Students are also encouraged to participate in cross-school management case competitions. Not only can they implement case teaching plans, but also provide students with the opportunity to experience case analysis in the process of preparing for the competition through the organization of competition activities. Through interactions with teachers and students from other schools, students can also It can enhance academic and practical perspectives and achieve the purpose of academic exchanges.
教材以講義為主：
選讀教材：
商業分析策略類
* 競爭策略，波特，天下文化，2006
* 金字塔原理：思考、寫作、解決問題的邏輯方法，芭芭拉．明托，經濟新潮社，2007
簡報技巧類
* 外商顧問公司的超強簡報術，山口周，究竟出版，2014
* 外商顧問超強資料製作術，森秀明，時報出版，2014
* 麥肯錫不外流的簡報格式與說服技巧，高杉尚孝，大是文化，2014
* 視覺溝通的法則：科技、趨勢與藝術大師的簡報創意學，南西．杜爾特，大寫出版，2012
* 視覺溝通：讓簡報與聽眾形成一種對話，南西．杜爾特，大寫出版，2012
口語表達類：TED 短講
The teaching materials are mainly lecture notes:
Selected textbooks:
Business Analysis Strategy
* Competitive strategy, Porter, Tianxia Culture, 2006
* Pyramid Principle: A logical method for thinking, writing, and solving problems, Barbara. Minto, Economic News Society, 2007
Presentation skills
* The Super Powerful Presentation Skills of Foreign Consulting Companies, Yamaguchi Shu, Jieji Publishing, 2014
*Foreign consultant’s super data creation skills, Hideaki Mori, published by Times, 2014
* McKinsey’s presentation format and persuasion techniques that don’t leak out, Naotaka Takasugi, Daishi Culture, 2014
* The Laws of Visual Communication: Technology, Trends and Art Masters’ Presentations on Creativity, Nanxi. Duarte, Capital Publishing, 2012
* Visual communication: Let the briefing form a dialogue with the audience, Nancy. Duarte, Capital Publishing, 2012
Oral Expression Category: TED Short Talk
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告報告 report |
20 | |
| 出席出席 Attend |
40 | |
| 期末報告期末報告 Final report |
40 |
