所謂「商品化」是指，將已開發的技術，使用於產品的（1）開發（2）生產及（3）銷售或（4）適用於有關製成技術的提高。換句話說，商品化就是在本來非常相似，甚或完全一樣的實質產品上，賦予不同商標、包裝、定價、標示、說明與定位過程，以及廣告的訴求加以概念化後，在消費者的心目中、市場的評價上所產生的差異,用實務角度來說明商品化與行銷的關係, 進而了解行銷的手法The so-called "commercialization" refers to using developed technology to (1) develop (2) produce and (3) sell products or (4) apply it to the improvement of related manufacturing technology. In other words, commercialization is the process of assigning different trademarks, packaging, pricing, labelling, descriptions and positioning to essentially similar or even identical products, as well as the conceptualization of advertising appeals, in the minds of consumers. The difference caused by the market evaluation, using a practical perspective to explain the relationship between commercialization and marketing, and then understand the marketing techniques
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率(出缺勤)出席率(出缺勤) Attendance (absence) |
20 | 每周點名 |
| 期中報告期中報告 interim report |
30 | 每人繳交紙本報告 |
| 期末分組簡報期末分組簡報 Final group presentation |
50 | 各組每人皆需上台說明 |
