本課程培育修課學生活動企劃與執行力，達成下列學習目標：
1.能專業「企劃構思」：能企劃構思符合活動目標，具特色、可行、有效益 的活動方案
2.能專業「企劃撰作」：能撰寫、製作具說服力的活動企劃書。
3.能專業「企劃簡報」：能進行活動提案、有效說服，取得活動所需相關資源。
4.能專業「執行控管」：能控管活動執行，確保活動目標、預期效益的達成。
5.能專業「知識管理」：能系統化整理、累積、傳承活動經驗，資源維護管理。
This course cultivates the planning and execution of the course of revisionism and lifestyle, and achieves the following learning goals:
1. Be able to professional "planning thinking": Be able to plan and plan in line with the objectives of the event, with distinctive, feasible and effective activity plans
2. Be able to professionally write and write convincing activity plans.
3. Be able to professionally "planning brief": be able to carry out event proposals, effectively persuade, and obtain relevant resources required for the event.
4. Be able to "execute control and control" professionally: be able to control the execution of activities to ensure the achievement of activity goals and expected benefits.
5. Ability to professional "knowledge management": Ability to systematically organize, accumulate, and inherit activities experience, and resource maintenance management.
由授課老師編製企劃教材與案例，或指定閱讀企劃相關書籍。
The teacher will edit the company's textbooks and cases, or designate the book related to the company.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 活動企劃能力考核活動企劃能力考核 Activity planning capability assessment |
50 | |
| 活動執行與參與活動執行與參與 Activity execution and participation |
50 |
