本課程培育修課學生活動企劃與執行力，達成下列學習目標：
1.能專業「企劃構思」：能企劃構思符合活動目標，具特色、可行、有效益 的活動方案
2.能專業「企劃撰作」：能撰寫、製作具說服力的活動企劃書。
3.能專業「企劃簡報」：能進行活動提案、有效說服，取得活動所需相關資源。
4.能專業「執行控管」：能控管活動執行，確保活動目標、預期效益的達成。
5.能專業「知識管理」：能系統化整理、累積、傳承活動經驗，資源維護管理。
This course cultivates students' ability to plan and execute activities and achieve the following learning goals:
1. Ability to "plan and conceive" professionally: Ability to plan and conceive unique, feasible and effective event plans that meet event goals.
2. Ability to professionally "plan and write": Ability to write and produce persuasive event planning documents.
3. Able to be professional in "planning presentations": able to propose activities, effectively persuade, and obtain relevant resources needed for the activities.
4. Be able to professionally "execute control": be able to control the execution of activities to ensure the achievement of activity goals and expected benefits.
5. Capable of professional "knowledge management": able to systematically organize, accumulate, and pass on activity experience, and maintain and manage resources.
由授課老師編製企劃教材與案例，或指定閱讀企劃相關書籍。
The instructor will prepare planning teaching materials and cases, or designate reading of planning-related books.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 活動企劃能力考核活動企劃能力考核 Activity planning ability assessment |
50 | |
| 活動執行與參與活動執行與參與 Event execution and participation |
50 |
