本課程為企管專題研究或實作之課程，修課學生在教師的指導之下，針對當代企業面臨的問題，包括行銷、數位經營、服務創新、永續經營、創新創業、組織領導或管理等領域之特定問題，進行專題研究或問題解決之實作。修課學生藉由本課程，可以統合企管系所學之知識與技能，配合企業實際問題之研究或解決，內化所學加以應用，提昇本身問題分析與解決、經營規劃與整合思考應用之能力。This course is a course for the research or implementation of business management topics. Under the guidance of teachers, students take the course and focus on the issues faced by contemporary enterprises, including marketing, digital operations, service innovation, sustainable management, innovation and entrepreneurship, organizational leadership or management, etc. Conduct special research or problem solving on specific issues in the field. Through this course, students can integrate the knowledge and skills learned in the business management department, cooperate with the research or solution of actual corporate problems, internalize and apply what they have learned, and improve their own ability to analyze and solve problems, business planning and integrated thinking and application.
由授課老師提供教材與建議參考書籍
Textbooks and suggested reference books provided by the instructor
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