■ 課程目標 (Course Objectives)
旨在培養學生商務網站基礎設計與經營管理能力，主要有兩大目標。目標一乃透過w3schools的線上教材，介紹網頁元件基礎語法，讓學生能從零開始架設網站，在學生熟悉網頁中各元件與功能後，搭配相關虛擬主機與雲端服務，設計出一基礎版之商務網站並進行線上發佈。目標二乃聚焦於商務網站之經營層面，透過資訊流、金流與物流及網站相關營運數據分析之教學與討論，讓學生能夠了解網站經營的實際狀況，以達整合理論與實務之目的。
■ 課程內涵 (Course Contents)
本課程旨在培養學生商務網站基礎設計與經營管理能力，課程內容主要包括學生商務網站設計架構、工具、語法、資料庫管理、雲端服務應用，以及經營管理層面之資訊流、金流、物流、與網站數據分析層面之教學與練習。課程規劃亦要求學生分組並實作出屬於自己的基礎商務網站，實際上線後，進一步將所蒐集之網站數據資料進行分析，得以修正並作經營調整■Course Objectives
It aims to cultivate students' basic design and operation management capabilities of business websites, with two main goals. The first goal is to introduce the basic syntax of web components through the online teaching materials of w3schools, so that students can set up a website from scratch. After students are familiar with the components and functions of the web page, they can design a basic version of the business model with relevant virtual hosts and cloud services. website and publish online. The second goal is to focus on the operational aspects of business websites. Through the teaching and discussion of information flow, cash flow and logistics, and website-related operational data analysis, students can understand the actual status of website operation, so as to achieve the purpose of integrating theory and practice.
■ Course Contents
This course aims to cultivate students' basic design and operation management capabilities for business websites. The course content mainly includes student business website design architecture, tools, grammar, database management, cloud service applications, as well as information flow, cash flow, logistics, and operation and management aspects. Teaching and practice on website data analysis. The course plan also requires students to divide into groups and actually build their own basic business website. After it goes online, they will further analyze the collected website data to revise and make operational adjustments.
書名︰ http://www.w3schools.com/html/html_blocks.asp.
作者︰w3schools
出版社︰w3schools
年份︰2018
書名︰PHP+MySQL+AJAX網頁設計範例教本第四版，
作者︰陳會安
出版社︰旗標出版社
年份︰2016
書名︰網頁程式設計的16堂課，
作者︰施威銘研究室
出版社︰旗標出版社
年份︰2016
書名︰Digital Business and E-Commerce Management (6 ed.)
作者︰Dave Chaffey
出版社︰Pearson
年份︰2014
書名︰ Dreamwaver CS6 網頁設計應用集
作者︰吳燦銘，鄭苑鳳
出版社︰博碩文化
年份︰2012
Book title: http://www.w3schools.com/html/html_blocks.asp.
Author: w3schools
Publisher: w3schools
Year: 2018
Book Title: PHP+MySQL+AJAX Web Design Example Textbook, Fourth Edition,
Author: Chen Hui'an
Publisher: Qibiao Publishing House
Year: 2016
Book Title: 16 Lessons in Web Programming,
Author: Shi Weiming Research Laboratory
Publisher: Qibiao Publishing House
Year: 2016
Book title: Digital Business and E-Commerce Management (6 ed.)
Author: Dave Chaffey
Publisher: Pearson
Year: 2014
Book Title: Dreamwaver CS6 Web Design Application Collection
Author: Wu Canming, Zheng Yuanfeng
Publisher: Boshuo Culture
Year: 2012
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation, Discussion, and PracticeClass Participation, Discussion, and Practice class participation, discussion, and practice |
15 | |
| After-school Assignment After-school Assignment after-school assignment |
25 | |
| Mid-term ProjectMid-term Project mid-term project |
30 | |
| Final ProjectFinal Project final project |
30 |
