1230 - 服務創新實務
Service Innovation and Practices
教育目標 Course Target
本課程的內容從各老師專長的「研究介紹」與「產業介紹」開始，到下學期則進展到「專題設計」。同學們在上半學期時，會透過各授課老師的簡介來學習各產業中的顧客關係管理；在下半學期時，每一小組需與指導教授共同選定專題題目後，進行文獻回顧或產業研究，再報告暑假與下一學期的實務專題規劃。
The content of this course starts with "Research Introduction" and "Industry Introduction" which are the specialties of each teacher, and progresses to "Topic Design" in the next semester. In the first half of the semester, students will learn about customer relationship management in various industries through the introductions of the instructors; in the second half of the semester, each group needs to select a topic together with the instructor, conduct a literature review or industry research, and then report on practical topic plans for the summer vacation and the next semester.
課程概述 Course Description
本課程以紮實的關係行銷理論基礎及實務上的應用說明顧客關係管理,幫助學生了解如何創造顧客占有率,發展顧客忠誠,提高顧客終身價值,及建立穩定的顧客關係。
This course explains customer relationship management with a solid theoretical foundation of relationship marketing and practical applications to help students understand how to create customer share, develop customer loyalty, increase customer lifetime value, and establish stable customer relationships.
參考書目 Reference Books
各老師所提供之投影片
Slides provided by teachers
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出席(個人) Attend (individual) |
10 | |
|
課堂參與(個人) Class participation (individual) |
10 | 由各授課老師給定 |
|
專題報告(團體) Special report (group) |
80 | 含提案、書面與上台簡報 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
選修-1157
|
共選修2-4 (管院開) 吳祉芸/謝佩珊 | 三/6,7,8[M116] | 0-3 | 詳細資訊 Details | |
|
選修-1259
|
企管系3,4 吳祉芸/謝佩珊 | 三/6,7,8[M116] | 0-3 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1230
- 學分 Credit: 0-3
-
上課時間 Course Time:Friday/6,7,8[M109]
-
授課教師 Teacher:黃開義/吳祉芸/黃櫻美/莊旻潔/謝佩珊
-
修課班級 Class:企管系3B
-
選課備註 Memo:服務創新與經營組必修
交換生/外籍生選課登記
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