創業是一門「藝術」，除了必備的專業知識和技巧工具之外，「創業」這項行為背後還包含更多人性面課題，是創業者必須修練的。根據過去的創業過程研究，創業所需具備的商場智慧包括：從失敗中獲益、熱愛銷售並售你所愛、創意是看到別人看不到的、好的交易中人人是贏家、正直是你唯一的擔保品、機會是給樂觀的人、人脈成就你的事業、付出愈多愈富有等等。這些都是創業者每日必修練的精神力量。透過討論成功創業家的案例，帶領學生體會創業家精神如何在創業活動中發揮作用。同時讓對創業感興趣的學生避開不必要錯誤，讓創業之路走得更為順遂。Entrepreneurship is an "art". In addition to the necessary professional knowledge and technical tools, there are more human issues behind the act of "entrepreneurship", which entrepreneurs must practice. According to past research on the entrepreneurial process, the business wisdom required for entrepreneurship includes: benefiting from failure, loving sales and selling what you love, creativity is seeing what others cannot see, everyone is a winner in a good deal, and integrity It is your only guarantee, opportunities are for optimistic people, connections make your career possible, the more you pay, the richer you become, etc. These are the mental strengths that entrepreneurs must practice every day. By discussing cases of successful entrepreneurs, students will be led to understand how entrepreneurial spirit plays a role in entrepreneurial activities. At the same time, students who are interested in entrepreneurship can avoid unnecessary mistakes and make the road to entrepreneurship smoother.
盧希鵬, 張道宜著，為什麼員工都是哈士奇，狼呢？：盧希鵬×隨經濟下的12大創新與創業家精神，天下雜誌出版
By Lu Xipeng and Zhang Daoyi, why are all employees huskies and wolves? : Lu Xipeng × 12 major innovations and entrepreneurial spirit in the economy, published by Tianxia Magazine
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 usual results |
30 | |
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
40 |
