透過本課程規畫之內容，達到跨院、跨系所、跨領域之互相整合，藉由新設計的課程教材與教法，以「智慧零售」與「精準行銷」作為本課程之兩大主軸貫，並有系統的以模組化方式進行教學安排，使學生的學習可以針對教育目標，深入淺出，循序漸進，進而培養學生具備智慧商務所需相關基礎能力，培養更多新世代智慧零售與行銷人才。Through the content planned in this course, cross-school, cross-department, and cross-field integration is achieved. Through the newly designed course materials and teaching methods, "Smart Retail" and "Precision Marketing" are the two main axes of this course. , and systematically organizes teaching in a modular manner so that students' learning can be targeted at educational goals, explained in simple terms, and step-by-step, thereby cultivating students with the relevant basic abilities required for smart business and cultivating more new-generation smart retail and marketing talents.
1.零售管理，許英傑、黃淑姿著，2014年1月初版，前程文化事業有限公司。
2.零售4.0，零售革命，邁入虛實整合的全通路時代，王曉鋒、張永強、吳笑一，2015年9月出版，天下文化。
3. 實戰大數據：客戶定位和精準行銷，李軍編著，2019年12月出版，崧燁文化。
1. Retail Management, by Xu Yingjie and Huang Shuzi, first edition in January 2014, Qiancheng Culture Co., Ltd.
2. Retail 4.0, retail revolution, entering the all-channel era of virtual and real integration, Wang Xiaofeng, Zhang Yongqiang, Wu Xiaoyi, published in September 2015, Tianxia Culture.
3. Practical Big Data: Customer Positioning and Precision Marketing, edited by Li Jun, published in December 2019, Songye Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與及課堂互動課堂參與及課堂互動 Class participation and classroom interaction |
25 | |
| 個人心得個人心得 Personal experience |
20 | |
| 期中報告期中報告 interim report |
25 | |
| 期末報告 期末報告 Final report |
30 |
