透過本課程規畫之內容，達到跨院、跨系所、跨領域之互相整合，藉由新設計的課程教材與教法，以「智慧零售」與「精準行銷」作為本課程之兩大主軸貫，並有系統的以模組化方式進行教學安排，使學生的學習可以針對教育目標，深入淺出，循序漸進，進而培養學生具備智慧商務所需相關基礎能力，培養更多新世代智慧零售與行銷人才。

Through the content of this course, we achieve mutual integration across colleges, departments and fields. Through newly designed course textbooks and teaching methods, "smart retail" and "precise marketing" are used as the two main themes of this course, and there is a systematic teaching arrangement in a module manner, so that students' learning can highlight educational goals, thoroughly and progress step by step, so that students can have the relevant basic abilities required for smart business, and cultivate more new generation smart retail and marketing talents.

1.零售管理，許英傑、黃淑姿著，2014年1月初版，前程文化事業有限公司。
2.零售4.0，零售革命，邁入虛實整合的全通路時代，王曉鋒、張永強、吳笑一，2015年9月出版，天下文化。
3. 實戰大數據：客戶定位和精準行銷，李軍編著，2019年12月出版，崧燁文化。

1. Retail management, written by Xu Yingjie and Huang Shuzi, early edition in January 2014, Qiancheng Culture and Industry Co., Ltd.
2. Retail 4.0, retail revolution, entering the full-channel era of virtual integration, Wang Xiaofeng, Zhang Yongqiang, and Wu Xiaoyi, published in September 2015, World Culture.
3. Real war data: customer positioning and precise marketing, edited by Li Jun, published in December 2019, Songhua Culture.