本課程之目標，是在藉由對於運動休閒領域之相關理論、議題與策略的探討；以及對於運動休閒產業之類別、法規、經營實務、服務觀念、產品設計與行銷、運動休閒活動企劃與運動管理等等相關產、官、學結合之能力的學習；同時也需強化與現代高科技諸如5G、AI人工智慧、大數據、物聯網、車聯網等等之跨領域整合應用之創新能力的培養，冀能提升學生之專業能力與增進職場之競爭力。

The goal of this course is to discuss relevant theories, issues and strategies in the field of sports and leisure; as well as to study the categories, regulations, business practices, service concepts, product design and marketing, sports and leisure activity planning and sports management of the sports and leisure industry and other related products. The learning of the ability to integrate government and learning; at the same time, it is also necessary to strengthen the cultivation of innovative abilities in cross-field integrated applications with modern high technologies such as 5G, AI artificial intelligence, big data, Internet of Things, Internet of Vehicles, etc., in the hope of improving students' professional abilities and enhancing their competitiveness in the workplace.

高俊雄(2013)。運動休閒管理。臺北市:華都。
張武恭(2016)。創意跨領域整合與轉化教學: 藝術‧美學‧行銷‧健康‧情緒 。 新竹縣:竹北市 : 卡索谷天才培育中心。
Wu-kung Chang (2014). Exercise, motivation, constraints, and healthy aging of the elderly in Taiwan.U.S.A. AL, United States Sports Academy.

Gao, Junxiong (2013). Sports and leisure management. Taipei City: Huadu.
Zhang Wugong (2016). Creative cross-field integration and transformation teaching: art‧aesthetics‧marketing‧health‧emotions. Hsinchu County: Zhubei City: Kasuo Valley Genius Cultivation Center.
Wu-kung Chang (2014). Exercise, motivation, constraints, and healthy aging of the elderly in Taiwan.U.S.A. AL, United States Sports Academy.