將帶領大家從探索使用者根本需求與認知開始，透過產品、服務、商業模式的創新，以提供使用者嶄新的體驗和經驗（稱之為「體驗願景」），更重要的是，能同時實現企業的商業利益。本課程將結合認知心理學、設計思考、黃金圈等理論導入使用者體驗，將清楚的釐清設計目標之願景，進而透過不同專案目標完成其願景設計實務。We will lead everyone to start from exploring the fundamental needs and cognition of users, and through the innovation of products, services, and business models, we will provide users with new experiences and experiences (called "experience vision"). More importantly, we can achieve both business interests of the enterprise. This course will combine cognitive psychology, design thinking, golden circle and other theories into user experience, clearly clarify the vision of design goals, and then complete the vision design practice through different project goals.
將帶領大家從探索使用者根本需求與認知開始，透過產品、服務、商業模式的創新，以提供使用者嶄新的體驗和經驗（稱之為「體驗願景」），更重要的是，能同時實現企業的商業利益。本課程將結合認知心理學、設計思考、黃金圈等理論導入使用者體驗，將清楚的釐清設計目標之願景，進而透過不同專案目標完成其願景設計實務。
We will lead everyone to start from exploring the fundamental needs and cognition of users, and through the innovation of products, services, and business models, we will provide users with new experiences and experiences (called "experience vision"). More importantly, we can achieve both business interests of the enterprise. This course will combine cognitive psychology, design thinking, golden circle and other theories into user experience, clearly clarify the vision of design goals, and then complete the vision design practice through different project goals.
三崎和彥等人,使用者體驗願景設計,中衛發展中心
賴利・萊佛, 麥可・路里克, 派翠克・林克, 設計思考全攻略：概念X流程X工具X團隊，史丹佛最受歡迎的商業設計課一次就上手,天下雜誌
亞倫‧史密斯,亞歷山大‧奧斯瓦爾德,伊夫‧比紐赫,翠西‧帕帕達拉斯,葛瑞格‧柏納達,季晶晶,價值主張年代：設計思考X顧客不可或缺的需求=成功商業模式的獲利核心,天下雜誌
提姆．布朗,吳莉君,設計思考改造世界,聯經出版公司
自編教材
Kazuhiko Misaki and others, User Experience Vision Design, Zhongwei Development Center
Riley Leifer, Michael Lurick, Patrick Link, The Complete Guide to Design Thinking: Concept />
Aaron Smith, Alexander Oswald, Yves Binuch, Tracey Papadalas, Greg Bernarda, Ji Jingjing, The Value Proposition Era: Design Thinking X Customer Indispensable Needs = The profit core of a successful business model, Tianxia Magazine
Tim. Brown, Wu Lijun, Design Thinking to Transform the World, Lianjing Publishing Company
Self-edited teaching materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時作業平時作業 Daily homework |
20 | |
| 專題製作專題製作 Thematic production |
80 |
