本課程為管院AI學程課程之一，因應國際"From AI to BI"之課程設計趨勢。人工智慧主要有兩派應用:以電腦模擬人腦、以電腦支援人腦。前者主要為機器學習，後者在商管領域主要為商業智慧(BI)。以Google Trends分析全球趨勢可發現，BI近年成為E化需求第一名，同時也是未來行動應用需求的第一名，亦和巨量資料分析(Big Data)相呼應。
本課程旨在使學生具備善用資訊科技分析各類資料的能力，以實用為原則，不深入介紹複雜抽象的理論，而以深入淺出方式介紹企業用BI-鼎新V-Point、自助式BI-微軟Power BI等軟體，讓學生能從做中學具體了解，進而提升實務應用能力。期能讓學生在修完課後可以直接考取經濟部及教育部核可之BI軟體應用師證照，並強化專業知識以應付職場與研究所應試需求。This course is one of the AI courses offered by the School of Management and is in response to the international "From AI to BI" course design trend. There are two main applications of artificial intelligence: using computers to simulate the human brain and using computers to support the human brain. The former is mainly machine learning, and the latter is mainly business intelligence (BI) in the field of business management. Analyzing global trends with Google Trends, we can find that BI has become the number one demand for e-commerce in recent years, and it is also the number one demand for mobile applications in the future. It also echoes the huge data analysis (Big Data).
This course aims to equip students with the ability to make good use of information technology to analyze various types of data. Based on the principle of practicality, it does not introduce complex and abstract theories in depth, but introduces enterprise BI-Dingxin V-Point and self-service BI-Microsoft in a simple and easy-to-understand manner. Software such as Power BI allows students to learn concretely by doing, thereby improving their practical application capabilities. After completing the course, students can directly obtain the BI software application engineer certificate approved by the Ministry of Economic Affairs and the Ministry of Education, and strengthen their professional knowledge to meet the examination needs of the workplace and graduate schools.
企業電子化對現代企業經營的重要性已無庸置疑。企業經由諸如ERP、SCM、CRM等各種資訊系統累積了多年的營運資料之後，自然會進一步想充分分析與運用這些資料以幫助企業營運。如果說ERP等系統是現在式，BIS則可稱為未來式。漸漸的會有越來越多的企業體悟到導入BIS的需求。
企業智慧系統包括兩大類技術：了解過去—資料倉儲與線上即時分析（OLAP）；預測未來—資料探勘。因此本課程的目的便是培養BIS的規劃建置與軟體應用的人才以迎合此需求，期能讓學生在修完課後可以直接考取經濟部及教育部核可之BI軟體應用師證照。
此外，本課程亦深入簡出介紹多種智慧型系統，讓學生得以強化專業知識以應付職場與研究所應試需求。
There is no doubt about the importance of enterprise electronics to modern business operations. After companies have accumulated many years of operational data through various information systems such as ERP, SCM, and CRM, they will naturally want to further analyze and use these data to help the company operate. If systems such as ERP are in the present tense, BIS can be called the future tense. Gradually, more and more companies will realize the need to introduce BIS.
Enterprise intelligence systems include two major categories of technologies: understanding the past—data warehousing and online real-time analysis (OLAP); predicting the future—data exploration. Therefore, the purpose of this course is to cultivate talents in BIS planning, construction and software application to meet this demand. It is expected that after completing the course, students can directly obtain the BI software application engineer certificate approved by the Ministry of Economic Affairs and the Ministry of Education.
In addition, this course also provides an in-depth and simplified introduction to various intelligent systems, allowing students to strengthen their professional knowledge to meet the examination needs of the workplace and graduate schools.
(1) 商業智慧深化應用：落實企業績效管理，鼎新電腦編著
(2) Power BI零售大數據分析應用：強化工作效率，掌握市場先機！(第二版)、謝邦昌, 蘇志雄, 宋龍華、碁峰出版、2020
(3) 其他中英文課外補充教材
(投影片請至教學平台下載，作業繳交亦請上傳至教學平台)
(4) 使用軟體
鼎新V-Point EIS
Microsoft Power BI
(1) Deepening the application of business intelligence: Implementing enterprise performance management, compiled by Dingxin Computer
(2) Power BI retail big data analysis application: Enhance work efficiency and seize market opportunities! (Second Edition), published by Xie Bangchang, Su Zhixiong, Song Longhua and Qi Feng, 2020
(3) Other Chinese and English extracurricular supplementary teaching materials
(Please go to the teaching platform to download the slides, and upload the assignments to the teaching platform)
(4) Use software
Dingxin V-Point EIS
Microsoft Power BI
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | 筆試 (BI證照考試模擬考) |
| 期末報告期末報告 Final report |
30 | 須找尋實際資料，運用Power BI進行分析 |
| 上機作業上機作業 Computer work |
10 | 上機作業 (只要跟著上機實作即可完成) |
| 平時成績平時成績 usual results |
30 | 出席率與上課表現 (點名五次以上(含)未到，平時成績0分) |
