This course provides an overview of general research methods and issues. The aim is to prepare students to understand, critically consume and conduct research. The course introduces students to qualitative and quantitative research methods appropriate to the business. Students' develop skills in identifying and using research literature, defining research problems, designing a research project, and in collecting, analyzing, recording, and interpreting data.This course provides an overview of general research methods and issues. The aim is to prepare students to understand, critically consume and conduct research. The course introduces students to qualitative and quantitative research methods appropriate to the business. Students' develop skills in identifying and using research, defining research problems, designing a research project, and in collecting, analyzing, recording, and interpreting data.
PRIMARY SOURCE: Cooper, D.R., & Schindler, P.S. (2014). Business research methods (12th ed.). New York: McGraw-Hill.
primary source: Cooper, D.R., & Schindler, P.S. (2014). business research methods (12the.). New York: McGraw-hill.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Mini Research Proposal Mini Research Proposal mini research proposal |
45 | Students will prepare a brief research proposal in multiple parts to examine an issue related to your business interests. |
| QuizzesQuizzes quizzes |
20 | Students will complete four (4) quizzes in class. |
| Oral presentationsOral presentations oral presentations |
25 | Students will present two (2) updates on their research proposal. |
| Active participationActive participation active participation |
10 | Students will arrive to class prepared and actively participate in individual and group learning activities. |
